Senior Marketing Executive

HOUSE OF 28 PTE. LTD.; Singapore; On-site; SGD 65,000 - 100,000; Full time

Job summary

HOUSE OF 28 PTE. LTD. is seeking a Marketing professional to develop and execute integrated marketing plans across multiple brands, with a strong focus on TikTok and live commerce coordination.

The role involves content strategy, influencer partnerships and cross-functional collaboration across e-commerce, merchandising and retail teams. Qualifications include a Bachelor’s degree in Marketing or related field and at least 3 years of experience in social media management, content marketing and

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications or related discipline.
• Minimum 3 years of relevant marketing experience in social media and integrated campaigns.
• Hands-on experience managing social media platforms, especially TikTok.
• Experience with EDM campaigns and messaging platforms such as WATI.
• Experience in TikTok Live or live commerce, influencer marketing or brand partnerships.
• Strong creative writing, copywriting and communication skills.
• Good project management and organizational abilities.
• Analytical and commercially minded with ability to interpret campaign results.
• Ability to collaborate across teams and with external stakeholders.
• Experience in beauty, FMCG or consumer-facing industries is a plus.

Responsibilities

• Develop and execute integrated marketing plans across multiple brands.
• Manage social media channels, including TikTok, with content planning and engagement.
• Develop content strategies and provide creative direction for social media, EDMs, WATI.
• Coordinate TikTok and live commerce activities including scheduling and logistics.
• Monitor campaign performance and prepare data-driven reports.
• Manage marketing budgets and track expenditures.
• Plan and execute brand events and activations.
• Identify influencer collaborations and brand partnerships.
• Work with e-commerce, merchandizing and retail teams to align initiatives.
• Conduct market and competitor research for trends and opportunities.
• Support brand positioning and ensure consistent messaging across channels.
• Present plans and performance insights to management.
• Adhoc duties as assigned.

Skills

Social media management

Content marketing

Integrated campaign planning

TikTok

Copywriting

Creative writing

Project management

Analytical skills

Stakeholder communication

Team collaboration

Education

Bachelor's degree in Marketing, Business Administration, Communications or related discipline

Job description

Key Responsibilities

• Develop and execute integrated marketing plans and campaigns across multiple brands to support brand awareness, customer engagement and business objectives.
• Manage social media channels, including TikTok, and oversee content planning, publishing schedules and audience engagement.
• Develop content strategies and provide creative direction for social media, EDMs, WATI messaging and other owned communication channels.
• Coordinate TikTok and live commerce activities, including scheduling, logistics, promotional content and operational arrangements.
• Monitor marketing campaign and channel performance, prepare reports and recommend improvements based on data and audience insights.
• Manage marketing budgets and track expenditure to ensure effective use of resources.
• Plan and execute brand events, promotional activities and marketing activations in line with campaign objectives.
• Identify and coordinate influencer collaborations, brand partnerships and external activations to enhance brand visibility and audience reach.
• Manage relationships with external agencies, vendors, influencers and business partners to ensure effective campaign delivery.
• Work closely with e-commerce, merchandizing and retail teams to align marketing initiatives with business priorities and promotional activities.
• Conduct market and competitor research to identify trends, customer insights and opportunities for brand growth.
• Support brand positioning and ensure consistent brand messaging and visual identity across marketing materials and communication channels.
• Present marketing plans, campaign updates and performance insights to management, ensuring timely execution of key initiatives.
• Adhoc duties as assigned.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications or a related discipline.
• Minimum 3 years of relevant marketing experience, preferably in social media management, content marketing and integrated campaign planning.
• Hands-on experience managing social media platforms, particularly TikTok, is required.
• Experience with EDM campaigns and messaging platforms such as WATI will be an advantage.
• Experience in TikTok Live or live commerce coordination, influencer marketing or brand partnerships will be an advantage.
• Strong creative writing, copywriting, communication and interpersonal skills.
• Good project management and organizational skills, with the ability to manage multiple priorities independently.
• Analytical and commercially minded, with the ability to interpret campaign results and prepare performance reports.
• Able to work collaboratively across teams and communicate effectively with management and external stakeholders.
• Experience in the beauty, FMCG or consumer-facing industries will be an advantage.