Senior Marketing Executive

MAYA STRATEGIC MANAGEMENT PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Maya Strategic Management Pte. Ltd. is seeking a dynamic Marketing Manager to lead multi-brand marketing across markets, driving brand consistency and impact.

You will plan digital campaigns, craft content, and support sales with marketing tools, while coordinating with designers, agencies, and distributors to deliver measurable growth in FMCG sectors.

The role requires 4–6 years of marketing experience in FMCG/B2B, excellent writing, and strong project management in a fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 4–6 years of marketing experience in FMCG, F&B, or B2B sectors.
• Proven ability to manage multiple brands and cross-market campaigns.
• Strong knowledge of digital advertising platforms and performance marketing.
• Excellent content writing and storytelling skills.
• Experience in client management, distributor coordination, or sales support marketing.
• Strong project management, organization, and communication skills.
• Able to work independently while collaborating across departments.
• Comfortable working in a fast-paced, growth-driven environment.

Responsibilities

• Plan and execute marketing activities for multiple brands across various markets.
• Ensure consistent brand positioning, messaging, and visual identity across all touchpoints.
• Support brand launches, product campaigns, and market expansions.
• Plan, manage, and optimize digital advertising campaigns (Meta, Google, LinkedIn, etc.).
• Work with internal teams or agencies on performance marketing, tracking, and reporting.
• Analyse campaign results and continuously improve ROI and lead quality.
• Develop and write marketing content including social media posts, website content, EDMs, sales decks, brochures, and press releases.
• Ensure content is aligned to brand voice for both B2C and B2B audiences.
• Oversee content calendars and coordinate production with designers and agencies.
• Support sales teams with marketing tools such as product presentations, sales kits, and trade materials.
• Assist in trade marketing, exhibitions, and international trade shows.
• Manage communications with distributors, partners, and key clients when required.
• Manage marketing projects from ideation to execution across different timelines and stakeholders.
• Coordinate with internal teams, designers, suppliers, and agencies.
• Ensure marketing deliverables are completed on time and within budget.
• Track and report on brand performance, campaign metrics, and market trends.
• Conduct competitor analysis and consumer insights to support strategy planning.
• Provide actionable recommendations based on data.

Skills

Brand management

Digital marketing

Content writing

Performance marketing

Project management

Cross-market campaigns

Client relationship

Analytics & reporting

Education

Bachelor’s degree in Marketing or related field

Tools

Meta Ads Manager

Google Ads

LinkedIn Ads

SEO/Content Tools

Job description

Company Profile

At Maya, we are a global marketing agency dedicated to building high-impact FMCG and food brands through integrated strategy, creative excellence, and performance-driven execution. We partner closely with ambitious brands to transform insights into powerful stories, and strategies into measurable growth. From brand building to digital performance, we deliver end-to-end marketing solutions that drive visibility, engagement, and commercial success across regional and international markets.

Job Description

1. Multi-Brand Marketing Management

• Plan and execute marketing activities for multiple brands across various markets.
• Ensure consistent brand positioning, messaging, and visual identity across all touchpoints.
• Support brand launches, product campaigns, and market expansions.

2. Digital Marketing & Advertising

• Plan, manage, and optimize digital advertising campaigns (Meta, Google, LinkedIn, etc.).
• Work with internal teams or agencies on performance marketing, tracking, and reporting.
• Analyse campaign results and continuously improve ROI and lead quality.

3. Content Strategy & Writing

• Develop and write marketing content including social media posts, website content, EDMs, sales decks, brochures, and press releases.
• Ensure content is aligned to brand voice for both B2C and B2B audiences.
• Oversee content calendars and coordinate production with designers and agencies.

4. B2B & Client Marketing Support

• Support sales teams with marketing tools such as product presentations, sales kits, and trade materials.
• Assist in trade marketing, exhibitions, and international trade shows.
• Manage communications with distributors, partners, and key clients when required.

5. Campaign & Project Management

• Manage marketing projects from ideation to execution across different timelines and stakeholders.
• Coordinate with internal teams, designers, suppliers, and agencies.
• Ensure marketing deliverables are completed on time and within budget.

6. Market & Performance Analysis

• Track and report on brand performance, campaign metrics, and market trends.
• Conduct competitor analysis and consumer insights to support strategy planning.
• Provide actionable recommendations based on data.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or related fields.
• Minimum 4–6 years of marketing experience in FMCG, F&B, or B2B sectors.
• Proven ability to manage multiple brands and cross-market campaigns.
• Strong knowledge of digital advertising platforms and performance marketing.
• Excellent content writing and storytelling skills.
• Experience in client management, distributor coordination, or sales support marketing.
• Strong project management, organization, and communication skills.
• Able to work independently while collaborating across departments.
• Comfortable working in a fast-paced, growth-driven environment.

Preferred Attributes

• Experience in regional or international markets.
• Exposure to trade shows, exhibitions, and overseas partners.
• Agency experience is a plus.
• Strong sense of ownership, leadership mindset, and problem-solving ability.