Senior Marketing Executive

STUDY TRUST INTERNATIONAL (SINGAPORE) PTE. LTD.; Singapore; On-site; SGD 60,000 - 96,000; Full time

Job summary

STUDY TRUST INTERNATIONAL (SINGAPORE) PTE. LTD. is seeking a results-oriented marketing professional to drive digital campaigns, lead generation, and app growth across Google Ads, Meta, SEO, and content marketing.

You will manage budgets, optimize campaigns, and collaborate with product and education teams to improve user engagement and enrolments. Fluency in English and Mandarin is preferred to reach diverse audiences in Education tech.

Qualifications

• Bachelor’s or Diploma in Marketing or related field.
• 2+ years hands-on digital marketing, performance or growth marketing.
• Experience planning and optimizing paid campaigns on Google Ads and Meta.
• Strong knowledge of lead generation, targeting, and budget management.
• Familiarity with SEO, SEM, website management, and landing pages.
• Experience with mobile app marketing and analytics tools is a plus.
• Proficient in GA4, ads platforms, and performance reporting.
• Fluent in English and Mandarin for stakeholder communication.

Responsibilities

• Plan, execute, and optimise Google Ads, Meta Ads, and other digital campaigns to generate qualified leads and student enrolments.
• Manage budgets, audience targeting, keywords, and A/B tests to improve conversions and ROAS.
• Monitor campaign performance and implement data-driven improvements.
• Develop and execute app marketing strategies to increase awareness, downloads, and retention.
• Manage app user acquisition and re-engagement campaigns across channels.
• Analyse app performance and collaborate with product to promote new features.
• Manage websites and landing pages to improve traffic and lead conversions.
• Implement SEO strategies including keyword research and on-page optimization.
• Coordinate social media campaigns, content calendars, and branding across channels.
• Plan integrated online/offline campaigns and partnerships to expand reach.
• Track KPIs, prepare performance reports, and optimize marketing spend.

Skills

Digital Marketing

Performance Marketing

Growth Marketing

Paid Advertising

Lead Generation

Audience Targeting

Conversion Optimization

Copywriting

English/Chinese (Mandarin)

Content Planning

Education

Diploma or Bachelor’s in Marketing/Digital Marketing/Business/Communications

Tools

Google Analytics 4

Google Ads

Meta Ads Manager

WordPress

Job description

Key Responsibilities

Performance Marketing & Lead Generation

• Plan, execute, and optimise Google Ads, Meta (Facebook and Instagram) Ads, and other digital campaigns to generate qualified leads, drive student enrolments, and acquire app users.
• Manage advertising budgets, audience targeting, keywords, and A/B testing to improve conversions, reduce acquisition costs, and maximise ROAS.
• Monitor campaign performance and implement data-driven improvements to achieve marketing targets.

Educational App Marketing & Growth

• Develop and execute strategies to increase app awareness, downloads, registrations, active users, and retention.
• Manage app user acquisition and re‑engagement campaigns across paid advertising, social media, email, and other relevant channels.
• Analyze app performance and collaborate with product and development teams to promote new features and improve user engagement.

Website Management, SEO & Optimization

• Manage and optimize company websites and landing pages to improve user experience, search visibility, website traffic, and lead conversions.
• Implement SEO strategies, including keyword research, on‑page optimization, and content development.
• Monitor website analytics and user behaviour to identify opportunities for improvement.

Social Media, Content & Branding

• Develop and manage social media campaigns and content calendars to strengthen brand awareness and support student acquisition and app growth.
• Create and coordinate engaging content, including social media posts, short‑form videos, digital advertisements, and promotional materials.
• Ensure consistent brand messaging across digital channels and monitor content performance.

Integrated Marketing & Partnerships

• Plan and execute online and offline marketing campaigns to promote educational programmes, student enrolments, and app adoption.
• Coordinate promotional events, workshops, and partnership initiatives to expand market reach.
• Work with internal teams and external partners to ensure effective campaign execution.

Analytics, Reporting & Budget Management

• Track and analyze key performance indicators, including cost per lead (CPL), conversion rates, app downloads, user engagement, and ROAS.
• Prepare regular performance reports with insights and recommendations to improve campaign effectiveness.
• Manage marketing budgets and optimize spending to achieve business objectives.

Cross-functional Collaboration

• Work closely with management, sales, product, and education teams to align marketing initiatives with business goals.
• Keep up with digital marketing trends, competitor activities, and emerging EdTech growth opportunities.
• Take ownership of marketing projects from planning and execution to performance evaluation.

Requirements

• Diploma or bachelor's degree in Marketing, Digital Marketing, Business, Communications, or a related field.
• Minimum 2 years of hands‑on experience in digital marketing, performance marketing, or growth marketing. Experience in the education, technology, or EdTech industry will be an advantage.
• Proven experience in planning, executing, and optimizing paid advertising campaigns across Google Ads and Meta (Facebook and Instagram) Ads.
• Strong understanding of lead generation, audience targeting, conversion optimization, remarketing, and campaign budget management.
• Experience in SEO, SEM, website management, and landing page optimization. Familiarity with WordPress and basic website analytics is preferred.
• Understanding of mobile app marketing, including app downloads, user acquisition, registration conversion, engagement, and retention. Experience with app growth campaigns or app analytics tools will bean advantage.
• Proficient in Google Analytics 4 (GA4), Meta Ads Manager, Google Ads, and marketing performance reporting. Familiarity with conversion tracking, pixels, and attribution tools is a plus.
• Able to interpret campaign data, identify growth opportunities, and translate insights into actionable marketing strategies to improve cost per lead, conversion rates, and return on advertising spend(ROAS).
• Good content planning and copywriting skills, with the ability to develop engaging digital marketing content, social media posts, advertisements, and short‑form video concepts.
• Proficient in English and Chinese (Mandarin), with the ability to communicate effectively with Chinese‑speaking stakeholders and develop marketing content for Chinese‑speaking audiences.
• Strong analytical thinking, project management, communication, and problem‑solving skills.
• Self‑motivated, proactive, and results‑oriented, with the ability to manage multiple campaigns independently in a fast‑paced environment.
• A strong sense of ownership, attention to detail, and willingness to test new ideas, learn new tools, and continuously improve marketing performance.