Senior Marketing Executive

WORLD FARM COMPANY (PRIVATE) LIMITED; Singapore; On-site; SGD 60,000 - 90,000; Full time

Benefits offered by this job

Free pickleball/futsal courts

Free parking

Staff pricing

Discounts

Garden environment

Flexible hours

Job summary

World Farm, Singapore’s leading wholesale and retail garden centre, is seeking a Senior Marketing Executive / Assistant Marketing Manager to lead digital campaigns, brand development, and stakeholder engagement. This hands-on role offers growth as we expand into casual retail.

You will manage Google Ads, social media, content creation, and marketing collateral, mentor a small team, and coordinate with operations and vendors to deliver measurable growth in revenue, membership, and online sales.

Qualifications

• Diploma or degree in Marketing, Communications, or a related field.
• 4–5 years of marketing experience in retail, FMCG, or F&B.
• Experience with team leadership and vendor management.

Responsibilities

• Develop and oversee digital marketing strategies across business units.
• Plan, develop, and execute marketing campaigns to boost revenue, membership, and online sales.
• Oversee marketing collateral and ensure brand consistency.
• Organise events, partnerships, and campaigns to increase engagement and footfall.
• Mentor a small team and coordinate internal and external stakeholders.

Skills

Marketing strategy

Strategic planning

Google Ads

Social media

Analytics

Copywriting

Proofreading

Communication

Presentation

Project management

Team leadership

Sustainability awareness

Education

Marketing/Communications degree

Tools

SEO tools

Job description

Senior Marketing Executive / Assistant Marketing Manager

Company: World Farm
Location: Singapore (Office-Based)

At World Farm, Singapore’s leading wholesale and retail garden centre, we’re on admission to transform green living into a lifestyle. As we expand our reach into the casual retail market, we’re looking for a dynamic and creative marketing professional to lead impactful campaigns, manage stakeholders, and contribute to our brand evolution.

This role is perfect for a hands‑on, strategic marketer ready to take on more responsibilities, mentor a team, and drive measurable growth.

Job Responsibilities

Digital Marketing

• Develop and oversee digital marketing strategies that align with the brand’s strategic direction and support various business units.
• Manage the digital presence of all business units, including content creation, curation, and regular updates.
• Ensure websites and digital assets are optimised using SEO & AEO best practices.
• Plan, execute, and analyse social media and online campaigns, including Google Ads and social media advertisements, to maximise ROMI.

Marketing Campaigns

• Plan, develop, and execute marketing strategies to:

• Boost revenue and average spend.
• Increase membership and grow in‑store and e‑commerce sales.
• Grow growth awareness and craft a brand identity unique to World Farm.

• Monitor and report campaign progress, evaluating effectiveness to guide adjustments.
• Collaborate with operations, customer service, procurement, external vendors, and stakeholders to develop integrated marketing plans.
• Conduct market and consumer research to understand trends, brand awareness, and competitive positioning, using insights to refine strategies.

Branding and Content Creation

• Oversee the creation and installation of marketing collateral, including in‑store and out‑of‑home (OOH) materials, brochures, posters, and website content, ensuring O2O cohesiveness.
• Write compelling copy for diverse marketing needs and lead creative ideation for campaigns.
• Ensure brand consistency across all touchpoints.

Community Engagement and Events

• Organise and execute events, promotional activities, and product launches to increase engagement and footfall.
• Liaise with strategic partners, sponsors, and vendors to enhance brand visibility.
• Develop strategies to engage the membership base and build loyalty through campaigns and activations.
• Support influencer and Key Opinion Leader (KOL) campaigns to amplify reach.

Team and Vendor Management

• Supervise and mentor a small team (in‑house, freelance, and agency) while managing relationships with internal and external stakeholders.
• Coordinate tasks, timelines, and deliverables to ensure alignment with overall business goals.

Job Requirements

Education and Experience

• Diploma or Degree in Marketing, Communications, or a related field.
• At least 4–5 years of experience in marketing, preferably within the retail, FMCG, or F&B industries, with a proven track record in campaign development and management.
• Experience with team leadership and vendor management is essential.

Skills and Attributes

• Strong knowledge of marketing principles, strategic planning, and current best practices.
• Good grasp on marketing for the AI age.
• Familiar with both B2B and B2C product and services marketing.
• Skilled in managing Google Ads campaigns and social media marketing.
• Strong analytical abilities to evaluate campaign performance and derive actionable insights.
• Excellent communication and presentation skills, with a knack for copywriting and proofreading.
• Self‑motivated, detail‑oriented, and able to manage tasks without strict supervision.
• Passion for sustainability and green living; interest in plants or landscaping is a plus.
• Photography, videography, and post‑production editing skills are advantageous but not strictly required.

What We Offer

• Work Perks:

• Free use of commercial pickleball/ futsal courts
• Free car and motorcycle parking
• Staff pricing for products and services
• Discounts at all related and associated entities
• Work in a lush garden environment

• Flexible Working: Office‑based with flexible hours to support work‑life balance.
• Growth Opportunities: Be part of a dynamic team, shaping the future of World Farm as a leading retail brand.
• Innovative Culture: Work in a supportive, collaborative environment where creativity and innovation are valued.