Senior / Marketing Associate

ShopBack Group; Singapore; On-site; SGD 55,000 - 85,000; Full time

Benefits offered by this job

Career growth

Global scale team

Competitive compensation

Collaborative culture

Job summary

ShopBack Group is seeking a Marketing Campaign Associate / Senior Associate to own end-to-end campaigns for ShopBack, brand, and merchant partners. You will lead planning, strategy, execution, and post-campaign analysis, collaborating with cross-functional teams to drive strong outcomes.

The role emphasizes ownership, stakeholder management, and hands-on delivery, including offline marketing (POSMs) and AI-assisted insights. Join a fast-growing team shaping marketing at scale.

Qualifications

• 2-5 years of relevant experience in marketing campaign planning and execution.
• Experience managing campaigns from planning through launch and post-campaign analysis.
• Experience in offline marketing (POSMs).
• Strong ownership, initiative, independence, and sound judgement.
• Strong stakeholder management and collaboration across multiple functions.
• Hands-on execution with tenacity to manage competing priorities.
• Fluency with AI tools, including writing prompts, evaluating outputs, refining approach, and using AI to support analysis and problem-solving.
• Strong copywriting for campaign messaging.

Responsibilities

• Own end-to-end campaign planning, strategy, execution, and post-campaign analysis for ShopBack and partner campaigns.
• Manage partner campaigns, including product launches and integrated brand initiatives.
• Leverage In-Store Marketing (POSMs) to amplify ShopBack’s value proposition at consumer touchpoints.
• Coordinate with Business Development, Local/Regional Operations, Product, Design, CRM, and other teams.
• Collaborate with stakeholders confidently and resolve campaign issues by engaging the right teams.
• Use campaign data to derive insights and recommendations for improvements.
• Support messaging and copywriting to enhance brand performance.
• Use AI tools to research, analyze information, structure thinking, and solve day-to-day challenges.

Skills

Campaign planning

Campaign execution

Offline marketing (POSMs)

Stakeholder management

Copywriting

AI tools fluency

Communication

Job description

Our Journey

The ShopBack Group is Asia-Pacific's leading shopping and rewards platform, trusted by over 20 million active members across 13 markets, including Germany and the United States. Driven by the vision to make every day more rewarding, ShopBack saves members money and time with more ways to earn and more to do with what they earn, and empowers merchants and brand partners to effectively engage its members. Founded in Singapore in 2014, ShopBack now powers over US$5.5 billion in annual sales and half a million transactions a day for more than 20,000 online and in-store partners.

About the Role

We're looking for a Marketing Campaign Associate / Senior Associate to join our Marketing team and own end-to-end marketing campaigns for ShopBack and our brand and merchant partners. You'll lead campaigns from planning and strategy through execution and post-campaign analysis, working cross-functionally to drive strong outcomes.

What You'll Own

• Own end-to-end campaign planning, strategy, execution, and post-campaign analysis for ShopBack, brand, and merchant campaigns
• Manage partner campaigns, including product launches and other integrated brand initiatives
• In-Store Marketing expertise: Work together with the design and operations team to continuously optimize In-Store point of sale materials (POSM) and processes to amplify ShopBack’s value proposition at every consumer touchpoint.
• Coordinate closely with Business Development, local Operations, Regional Operations, Product, Graphic Design, CRM, and other relevant teams
• Able to collaborate closely with stakeholders confidently.
• Identify campaign issues early and work directly with the appropriate stakeholders to resolve them
• Use campaign data to evaluate performance, identify insights, and recommend improvements
• Support effective campaign messaging and provide copywriting suggestions to improve brand performance
• Use AI tools to research, analyze information, structure thinking, and solve day-to-day campaign challenges more effectively

Essentials to Succeed

Must-have:

• 2-5 years of relevant experience in marketing campaign planning and execution
• Experience managing campaigns from initial planning through launch and post-campaign analysis
• Experience in offline marketing (i.e. POSMs)
• High level of ownership, initiative, independence, and sound judgement
• Strong stakeholder management and collaboration skills across multiple functions
• Hands-on approach to execution, with tenacity to work through challenges and competing priorities
• Fluency with AI tools, including writing effective prompts, evaluating outputs, refining approach, and using AI to support analysis and problem-solving
• Strong communication skills and ability to contribute thoughtful copywriting recommendations

Nice-to-have:

• Experience in e-commerce, online travel, or technology company
• Familiarity with CRM campaigns and lifecycle marketing

ShopBacker Traits

• Agency - We take ownership and act, rather than waiting for permission. When something's blocking progress, we find a way through it and follow through until it's done.
• Judgement - We aim for high-impact decisions, not just easy wins, and we put the bigger picture ahead of individual interests. That means moving quickly and confidently, while staying thoughtful about when a call really matters.
• Learning Velocity - We pick up new skills fast and let go of old habits just as quickly when something better comes along. We benchmark ourselves against the best and keep raising our own bar.
• Tenacity - We stay in it when things get hard, keeping a level head under pressure. We debate openly before deciding, then commit fully — and support each other along the way.

What's in it for ShopBackers

• Career growth opportunities to take on greater challenges that help you realise your ambitions.
• Be part of a winning team on a journey to global scale.
• Competitive compensation based on performance.
• Candid, open, and collaborative culture where feedback is valued.