Senior Marketing Architect: Narrative & Launch Lead

finmo tech pte. ltd.; Singapore; On-site; SGD 140,000 - 240,000; Full time

Job summary

Finmo is seeking a senior communications leader to own the narrative, messaging, and public face of the company. This is a hands-on role with no team beneath you, and you will ghostwrite for our founders, craft op-eds, and brief designers to land our story.

You will manage PR, awards, executive visibility, and thought leadership across treasury, payments, AI, and related topics, ensuring consistency across launched programs and flagship events in Singapore and beyond.

Qualifications

• Eight or more years in B2B brand, communications or integrated marketing, ideally in fintech, payments or another category that is hard to explain
• Proven narrative and positioning work - you have taken a complex proposition and made a specific audience care about it
• PR run without an agency behind you: your own media relationships, your own pitches, your own placements
• Ghostwriting for executives, and the judgement to write in someone else's voice convincingly
• At least one launch you owned end to end, with a commercial number attached to it
• A writer. This role involves writing every day and there is nobody to delegate it to
• Comfort building the first version of something rather than improving the fifth

Responsibilities

• Narrative and messaging
• PR and media relations, run in-house - you own the relationships, the pitches and the placements, with wire distribution where an announcement warrants it
• Awards and submissions across our markets
• Founder and executive visibility, including ghostwriting for our CEO and founding team - this is currently one of our strongest sources of inbound and it is under-managed
• Speaking slots and panel placements at the conferences and industry events that matter
• Thought leadership across treasury, payments, stablecoins and AI - the education layer that makes a complex product legible to a CFO
• Case studies and customer stories that give sales something credible to put in front of a prospect
• Product launch management - go-to-market planning and execution for named launches, from positioning input through channel plan to post-launch review
• Sales narrative and customer-facing collateral - the pitch story, one-pagers and the assets the commercial team actually uses
• Feature and release communications
• Finmo's presence at tentpole events - Singapore FinTech Festival, Money20/20 and their equivalents - accountable for the meetings booked and the pipeline they produce
• Event format, curation and guest-list standards across our programme - who is in the room, why they came, and what makes it worth their evening. Our Integrated Marketing Manager runs delivery; you set the standard

Skills

Brand strategy

Storytelling

PR relationships

Ghostwriting

Launch management

Executive writing

Audience targeting

Job description

Finmo is seeking a senior communications leader to own the narrative, messaging, and public face of the company. This is a hands-on role with no team beneath you, and you will ghostwrite for our founders, craft op-eds, and brief designers to land our story.

You will manage PR, awards, executive visibility, and thought leadership across treasury, payments, AI, and related topics, ensuring consistency across launched programs and flagship events in Singapore and beyond.