Marketing Manager (Growth, Events, Content, Partner)

Finmo; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Finmo is hiring a hands-on Growth Marketing role focused on events and partner marketing. You will design, run and optimize an global events program, craft partnerships, and build content that engages finance leaders. This role is an individual contributor with ownership, accountability and a bias for action.

You will manage formats like ABM, webinars, roundtables, and co-events with partners, chasing opportunities and building a fresh pipeline across regions.

Qualifications

• Experience in B2B marketing with demonstrable growth through events, partner marketing and content.
• Experience marketing to finance buyers (CFOs, treasurers, controllers) in B2B SaaS/fintech.
• Experience running events across multiple countries/cultures in APAC or globally.
• Hands-on in producing vox pops, self-productions and on-camera content.

Responsibilities

• Own end-to-end events management across APAC, UAE and Europe, including budget and logistics.
• Design formats: ABM, vertical, persona, partner co-events, roundtables, webinars, meetups.
• Create event themes and hooks to attract finance leaders and drive attendance.
• Develop mechanics to boost engagement and generate impact meetings.
• Author event construct: premise, agenda, formats, speaker curation, attendee takeaways.
• Curate audience lists, invitations, RSVPs and manage no-shows.
• Negotiate organizers and vendors for added value like access and speaking slots.
• Own leads and pipeline follow-ups with BD and Sales teams.

Skills

Growth marketing

Event management

Partner marketing

Content creation

Video storytelling

Tools

HubSpot

LinkedIn

CRM

Job description

About Us

Finmo is a next-generation Treasury Operating System that enables CFOs to see their financial operations in real time and forecast what's coming next. It unifies payments, cash and liquidity management, FX risk management, and financial reporting into a single intelligent platform, transforming fragmented data into connected, actionable intelligence.
Finmo is backed by leading fintech investors. Our oversubscribed US$18.5M Series A was co-led by PayPal Ventures and Quona Capital, with participation from Citi Ventures, bringing total funding to US$27M. We are also recognised by respected industry institutions, including:

• CB Insights Fintech 100 (2025) - named among the 100 most promising private fintech companies
• Forbes Asia 100 to Watch (2025)
  

Founded in 2021, Finmo is headquartered in Singapore, with additional offices in Australia, Malaysia, and India, and plans for further global expansion. We are committed to upholding core values such as curiosity, integrity, attitude and customer-centricity. We foster a culture that encourages thoughtful risk-taking and problem-solving, aiming to balance perfection with timely execution.

For more information, please visit our website at www.finmo.net

About the role

Finmo is building the treasury and payments layer that finance teams actually want to use. Our buyers are business owners, CFOs, treasurers, and finance leaders in mid-market companies across the globe in FIs and corporations.

This role requires events and partner marketing to be driven by commercial judgement rather than a calendar. You will design and run a strategic events programme across the globe, own co-marketing across our partner ecosystem, and build content, themes and hooks that earn attention to create impact meetings. The objective for all three is the same: growth, opportunities, pipeline and deals. We do not participate for the sake of participating.

It is an individual contributor, hands-on role. You will build the event, write the invitation, negotiate the sponsorship, curate the guest list, plan with partners, run vox pops, build user list, and chase the follow-up. You will conceptualize and execute. Performance, ownership, accountability, attention to details would be second nature to you.

What success looks like

Owns tangible metrics and delivery

• Audience precision determines event quality. Presence of targeted ICPs and personas.
• Pipeline and conversion from events. Qualified meetings booked and opportunities created per event, and cost per opportunity by event.
• Impact meetings. The primary measure. Meetings with the right person at the right account, with a real business conversation and a next step.
• Segment /account entry through partners. Effectiveness of co-marketing activities to gain access to desired segments and targeted accounts
• Content that earns attention. watch-through and engagement on video, and the share of content that leads to a conversation — inbound replies, event registrations, meeting requests. Not follower counts.
• Content velocity. a sustained publishing cadence you can hold without external agencies. Volume matters here because short-form video only compounds with repetition.

What you'll own

Growth marketing through events and partners

• Own end to end events management: selection, budget, negotiation, logistics, on-site execution and follow-up across APAC, the UAE and Europe.
• Design formats to purpose: ABM, vertical, persona, partner co-events, referral partner recruitment, roundtables, dinners, webinars, meetups
• Create event themes and hooks with enough cut through to make hard-to-reach finance leaders want to attend.
• Develop creative mechanics to increase rate of engagement and create impact meetings during events.
• Author the event construct: premise, agenda, session formats, speaker curation and attendee takeaway.
• Curate the audience: build target lists, secure user lists, own invitations, chase RSVPs and manage no-show risk.
• Negotiate organisers and vendors for value beyond price: curated audience access, matchmaking, speaking slots, hosted invitations.
• Own leads and pipeline conversion follow-ups across events and partner marketing with Business Development and Sales teams

Content, video and vox pop

• Own a consistent short-form video and content cadence across LinkedIn and our owned channels. This is the engine, not a side project.
• Run vox pops internally and in conferences and events – quick, unscripted, genuinely interesting questions put to founders, executives, employees, attendees, speakers, partners and customers to produce a cadence of quirky content
• Self-direct, leads interviews, and shoot content with high accountability of content quality and speed-to-post
• Turn every event into a content pipeline: pre-event teasers, live capture, and post-event clips and written recaps.
• Write the copy around the content – posts, landing pages, captions, hooks, event invitations and follow-ups.
• Build and maintain a repeatable content system: a running idea backlog, a shot list template, a publishing calendar and an asset library, so output does not depend on inspiration.

Must-have experience

• 4–7 years in B2B marketing with demonstrable experience in driving growth through events, partner marketing and content
• Experience marketing to finance buyers (CFOs, treasurers, controllers) in payments, treasury, fintech or B2B SaaS.
• Experience running events across multiple countries and cultures in APAC or globally.
• A demonstrable knack for themes and hooks. You can show us event concepts you invented that made a hard-to-reach audience turn up, and explain why they worked.
• Hands-on in doing vox pop interviews, resourceful in doing self-productions, not working through agencies. Comfortable and quick on camera and with a microphone in your hand in a room full of strangers. This is a genuine requirement, not a nice-to-have.
• Strong writing, especially short-form: hooks, captions, invitations and posts that sound like a person.
• Hands-on in web and social media posting. Working HubSpot skills across landing pages, forms, emails, lists and campaign tracking.

Excellent organisation and attention to detail. Events are unforgiving — shipping deadlines, badge lists, AV requirements and follow-up windows all have to land.

Our Commitment to Fairness

Finmo is an inclusive, people-first workplace that values merit and performance. We are committed to providing equal opportunities for all and to fostering a work environment free from discrimination. We evaluate all candidates on the basis of merit, performance, and role fit without regard to age, race, gender, religion, marital status, disability, or any other characteristic unrelated to job performance.
We provide a supportive environment where our people can grow, contribute meaningfully, and thrive. All hiring decisions are made in accordance with applicable employment and fair employment laws in the country of hire.
Note: Submissions by recruitment agencies will not be accepted. Only shortlisted candidates will be contacted.
Thank you for your interest in pursuing a career with Finmo!