Senior MarCom Campaigns Manager

Government Technology Agency (GovTech); Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

GovTech is seeking a Senior Manager to support the Deputy Director for Marcomms in charting IMDA’s marketing and communications strategy and orchestrating high-impact campaigns across channels. You will coordinate with internal stakeholders, manage multiple external agencies, and leverage analytics to drive campaign effectiveness.

The role requires extensive experience in marketing and leadership, with a focus on data-driven marcomms and stakeholder collaboration in a public service context.

Qualifications

• 10–12 years in marketing with at least 5 years in a supervisory role.
• Background in Marketing, Mass Communications, or Business.
• Experience in infocomm and/or media fields is a plus.
• Adept at managing multiple internal and external stakeholders including media and agencies.
• Strong understanding of martech stacks and data-driven campaigns.
• Familiar with web analytics tools for campaign measurement.
• Excellent written communication and presentation skills; proficient with Excel for data analysis.

Responsibilities

• Collaborate with business/industry comms and internal stakeholders to design integrated campaigns.
• Develop and execute integrated, multi-channel campaigns to meet targets.
• Harmonise plans within the Comms & Marketing Division and align messaging with audiences.
• Use analytics to measure effectiveness and inform policy initiatives.

Skills

Leadership experience

Marcomms strategy

Stakeholder management

Martech stacks

Digital-led campaigns

Web analytics

Excel for data analysis

Strong writing & presentation

Education

Marketing / Mass Communications / Business

Tools

Web analytics tools

Job description

GovTech is seeking a Senior Manager to support the Deputy Director for Marcomms in charting IMDA’s marketing and communications strategy and orchestrating high-impact campaigns across channels. You will coordinate with internal stakeholders, manage multiple external agencies, and leverage analytics to drive campaign effectiveness.

The role requires extensive experience in marketing and leadership, with a focus on data-driven marcomms and stakeholder collaboration in a public service context.