Marcom Senior Manager

Delta Electronics Southeast Asia & Oceania; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Delta Electronics Southeast Asia & Oceania is seeking an experienced Marcom Senior Manager to drive integrated marketing communications strategies that strengthen market engagement and support business growth across the region.

You will translate corporate objectives into campaigns, events, content, and customer touchpoints, collaborating with Sales, business units, and external partners to generate demand and improve marketing effectiveness.

Qualifications

• Bachelor degree in Marketing, Business Administration or related field.
• 10+ years in marketing communications, integrated/ B2B marketing, events or demand generation.
• Strong ability to translate business and product strategies into campaigns and programs.

Responsibilities

• Develop and execute business-focused marketing communications plans aligned with corporate priorities.
• Design integrated campaigns and customer touchpoints along the engagement journey.
• Collaborate with Head of Marcom on strategic planning and priorities.
• Coordinate with Sales and business units on messaging, events, and content.
• Create experiential marketing and event programs that embody Delta's value propositions.
• Drive demand-generation and lead management in partnership with relevant teams.
• Monitor campaign effectiveness, participant satisfaction, and ROI.
• Develop detailed project plans and track progress across cross-functional teams.
• Provide tailored Marcom solutions for different business units.
• Manage relationships with external agencies and vendors; optimize workflows.

Skills

Marketing communications

Integrated marketing

B2B marketing

Demand generation

Campaign management

Go-to-market execution

Data analysis

English proficiency

Chinese language capability

Generative AI tools familiarity

Education

Bachelor's degree in Marketing or related discipline

Tools

HubSpot

Mailchimp

PowerPoint

Excel

Photoshop

Illustrator

ChatGPT

Claude

Job description

About This Role

We are looking for an experienced Marcom Senior Manager to drive integrated marketing communications strategies that strengthen market engagement and support business growth.

In this role, you will translate corporate and business objectives into impactful marketing communications programs across events, campaigns, content, and customer touchpoints. You will work closely with the Head of Marcom, Sales, business teams, and internal and external stakeholders to create engaging experiences, generate demand, and continuously improve marketing effectiveness.

Key Responsibilities

• Develop and execute business-focused marketing communications strategies and plans aligned with corporate priorities and business objectives.
• Design integrated campaigns and customer touchpoints across the end-to-end engagement journey, from initial awareness through lead generation and follow-up.
• Partner with the Head of Marcom on strategic planning, team priorities, and key Marcom initiatives.
• Collaborate closely with Sales, business teams, and other stakeholders to develop campaign and event messaging, content, speaker programs, and customer engagement activities.
• Create compelling experiential marketing and event programs that bring Delta's corporate strategy and business value propositions to life for target audiences.
• Drive demand-generation initiatives and ensure effective lead management and follow-up in partnership with relevant teams.
• Monitor marketing and event effectiveness, including participant satisfaction, execution efficiency, lead outcomes, and return on marketing investment.
• Develop detailed project plans based on departmental objectives, track execution progress, manage priorities, and coordinate cross-functional resources.
• Provide tailored Marcom solutions to support the needs of different business units and internal stakeholders.
• Manage relationships with external agencies, vendors, partners, and other stakeholders where required.
• Identify opportunities to improve Marcom processes, workflows, tools, templates, and ways of working.
• Stay current with marketing trends, digital platforms, AI-enabled tools, and new approaches that can improve marketing effectiveness and productivity.

Requirements

• Bachelor's degree in Marketing, Business Administration, Business Management, Electrical & Electronic Engineering, or another relevant discipline.
• Minimum 10 years of relevant experience in marketing communications, integrated marketing, B2B marketing, events, demand generation, or a related field.
• Strong understanding of marketing communications strategy, campaign management, and go-to-market execution.
• Ability to translate business and product strategies into compelling marketing programs and communications.
• Good analytical mindset with the ability to evaluate campaign effectiveness and identify opportunities for improvement.
• Proficiency in Microsoft Office, particularly PowerPoint, Excel, Word, and Outlook.
• Familiarity with generative AI tools such as ChatGPT, Claude, or similar platforms.
• Experience with marketing platforms such as HubSpot, Mailchimp, or equivalent tools.
• Basic knowledge of Adobe Photoshop, Adobe Illustrator, or similar creative tools would be an advantage.
• Fluent business English is required; Chinese language capability would be an advantage.