Senior Manager, MICE Segment Marketing & Strategy

STB Singapore Tourism Board; Singapore; On-site; SGD 70,000 - 120,000; Full time

Job summary

STB Singapore Tourism Board is seeking a dynamic marketer to lead BTMICE marketing strategy and activation. The role focuses on target segment insights, content creation, and cross‑functional collaboration to drive Singapore as a top MICE destination.

You will plan global campaigns across paid/owned channels, manage social media and EDM programs, and coordinate with media partners, agencies and STB regional teams to deliver measurable outcomes.

Qualifications

• Minimum 3 years of experience in marketing campaign planning and execution.
• Strong analytical skills to derive insights from multiple data sources.
• Excellent written and verbal communication and attention to detail.
• Ability to work independently and in cross-functional teams.
• Experience managing creative, social, PR agencies, and vendors.

Responsibilities

• Develop and execute MICE marketing activities across paid and owned touchpoints.
• Lead content strategy and partnerships with media and agencies.
• Manage STB’s MICE LinkedIn presence and social content calendar.
• Plan and implement MICE EDM campaigns and database hygiene.
• Produce and oversee video case studies and web content.
• Collaborate with regional offices to support business development.
• Support cross-functional initiatives as needed.

Skills

Marketing campaign planning

Campaign execution

Data analysis

Project management

Stakeholder collaboration

Content marketing

Social media management

Communication

Tools

Video production coordination

Social media analytics

Market research methodologies

Job description

STB Singapore Tourism Board is seeking a dynamic marketer to lead BTMICE marketing strategy and activation. The role focuses on target segment insights, content creation, and cross‑functional collaboration to drive Singapore as a top MICE destination.

You will plan global campaigns across paid/owned channels, manage social media and EDM programs, and coordinate with media partners, agencies and STB regional teams to deliver measurable outcomes.