Global MICE Segment Marketing Lead

Government Technology Agency (GovTech); Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Singapore Tourism Board seeks a experienced marketer to drive MICE segment marketing. You will plan and execute global campaigns, coordinate with media partners and agencies, and develop engaging content across digital platforms to profile Singapore as a top MICE destination.

You will analyze data, track performance, and manage a mix of paid and owned touchpoints. A strong background in content marketing and project leadership is essential.

Qualifications

• At least 3 years of experience in marketing campaign planning, development and execution.
• Strong analytical skills to identify trends from multiple data sources.
• Ability to manage creative, social and PR agencies and vendors.
• Experience with content marketing across videos and social platforms.

Responsibilities

• Develop and execute global MICE marketing activities across paid and owned touchpoints.
• Coordinate with internal/external stakeholders and agencies to ensure timely delivery.
• Craft engaging content across digital platforms (web, social, video, EDM).
• Lead media partnerships and optimise content for performance.
• Manage social media channels and quarterly EDM campaigns for MICE.
• Produce video case studies and accompanying web content for campaigns.

Skills

Marketing campaign planning

Analytical skills

Project management

Agency management

Content marketing

Communication skills

Independent work

Job description

Singapore Tourism Board seeks a experienced marketer to drive MICE segment marketing. You will plan and execute global campaigns, coordinate with media partners and agencies, and develop engaging content across digital platforms to profile Singapore as a top MICE destination.

You will analyze data, track performance, and manage a mix of paid and owned touchpoints. A strong background in content marketing and project leadership is essential.