Senior Integrated Marketing & Communications Lead

EDB Economic Development Board; Singapore; On-site; SGD 95,000 - 140,000; Full time

Job summary

EDB Economic Development Board in Singapore seeks an Integrated Marketing & Communications Manager to shape Singapore's global positioning and drive investment facilitation and job creation messaging. The role requires strategic thinking, strong writing, and the ability to lead multi-channel campaigns with internal partners and external agencies.

You will craft narratives for diverse audiences, oversee content assets, and optimise digital visibility while aligning with public and private

Qualifications

• Four to eight years of marketing and/or communications experience, in either the public or private sector.
• Familiarity with B2B marketing, and using marketing technology and data to optimise campaigns, is a plus.
• A keen interest in geopolitical, business and social trends. Good analytical and problem-solving skills, with the ability to identify and distil pertinent issues, draw conclusions, and propose solutions that address the organisation's marketing and communications needs.
• Experience using social media to amplify content and promote audience engagement
• Excellent written, communication and presentation skills
• The ability to work independently and at the same time, collaborate effectively across teams

Responsibilities

• Campaign Strategy & Planning: Design and execute integrated marketing campaigns that align with EDB's strategic objectives.
• Content Development & Creative Direction: Lead the creation of compelling content assets and advertising creatives.
• Communications & Media Outreach: Develop communications material and execute initiatives that highlight Singapore's value propositions.
• Digital Marketing & Performance Management: Manage paid campaigns across digital and social platforms.
• Project Management: Manage timelines, coordinate with vendors, and ensure timely launches within budget.

Skills

Marketing experience

Communications

B2B marketing

Content development

Analytical skills

Job description

EDB Economic Development Board in Singapore seeks an Integrated Marketing & Communications Manager to shape Singapore's global positioning and drive investment facilitation and job creation messaging. The role requires strategic thinking, strong writing, and the ability to lead multi-channel campaigns with internal partners and external agencies.

You will craft narratives for diverse audiences, oversee content assets, and optimise digital visibility while aligning with public and private