Fintech Growth & Brand Marketing Lead

BIT Official; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

BIT is seeking an Integrated Marketing Lead to drive full-funnel marketing across BIT Group and BIT Brokerage. This senior leader will shape brand storytelling while optimizing acquisition and activation metrics for the fintech app, from install to funded trades.

You will orchestrate Brand Partnerships, Social, PR, SEO, and Content teams, partner with Product and Data, and manage multi-million-dollar budgets to maximize CAC/LTV and ARR contributions.

Qualifications

• 8–12+ years of progressive marketing experience with 5+ years in senior leadership or campaign strategy roles within Fintech, Online Brokerages, Digital Banking, or Crypto/Trading platforms.
• Dual Brand & Performance track record with strong downstream app conversion metrics.
• App funnel expertise with familiarity in attribution platforms and product analytics.
• Cross-functional leadership across PR, Social, Content, Design, Product, Engineering, and Legal teams.

Responsibilities

• Formulate and execute full-funnel integrated marketing campaigns balancing brand awareness with fintech app performance goals across BIT Group and BIT Brokerage.
• Partner with Product, Data, and Business to analyze app drop-offs, design CRO initiatives, and drive key milestones (Install, KYC, Deposit, Active Trading).
• Lead end-to-end campaign alignment across Brand Partnerships, Social, PR, SEO, Content, and Creative hubs while ensuring unified narrative hooks.

Skills

Brand & Growth Strategy

Campaign Management

Cross-Functional Leadership

GTM Launches

Budget Management

Executive Stakeholder Management

Mobile App Marketing

Analytics & CRO

Tools

AppsFlyer

Adjust

Mixpanel

Amplitude

Job description

BIT is seeking an Integrated Marketing Lead to drive full-funnel marketing across BIT Group and BIT Brokerage. This senior leader will shape brand storytelling while optimizing acquisition and activation metrics for the fintech app, from install to funded trades.

You will orchestrate Brand Partnerships, Social, PR, SEO, and Content teams, partner with Product and Data, and manage multi-million-dollar budgets to maximize CAC/LTV and ARR contributions.