Senior Graphic Designer - GenAI Multimedia Lead

PERSOL; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

PERSOL in Singapore seeks an executive with 10+ years of experience in creative production, content operations and multimedia production to drive governance and delivery across marketing channels.

You will scale content creation using GenAI, automation and reusable workflows while expanding in-house capabilities for motion graphics, video adaptation and rich media. Strong Adobe Creative Cloud proficiency and CMS experience are required.

Qualifications

• 10+ years of experience across creative production, content operations, digital design, multimedia production or creative technology.
• Strong hands-on experience producing and adapting content across digital, social, CRM, web, app and paid media channels.
• Demonstrated experience managing content production, quality assurance and delivery within a complex marketing environment.
• Practical experience applying GenAI tools within creative and content production workflows, including prompting, generation and adaptation.
• Strong multimedia production capability, including motion graphics, video adaptation, rich media and digital content production.
• Proficiency in Adobe Creative Cloud, with familiarity across CMS, marketing technology, digital publishing and template-based production environments.
• Experience developing reusable templates, production workflows and automation that improve speed, consistency and scalability.
• Strong creative judgement and understanding of content governance and production-readiness requirements, with the ability to balance quality, speed, governance and cost.

Responsibilities

• Content Operations, Governance & Delivery: Enforce production governance and controls across content operations with accountability for last-mile quality and delivery readiness.
• Manage content operations production and delivery readiness for marketing across channels.
• Enforce production governance, quality and delivery controls, including human review of GenAI-assisted outputs against brand, risk and compliance requirements.
• Apply approved content production platforms within marketing workflows, translating them into practical, repeatable ways of working.
• Maintain production controls, quality assurance processes and asset traceability across content workflows.
• Partner with marketing, technology, content and channel teams to resolve production requirements and continuously improve delivery.
• GenAI & Multimedia Content Production: Produce specialist multimedia content, including motion graphics, video adaptation, rich media and complex digital assets.
• Use approved GenAI tools and content production platforms for content creation, adaptation, versioning and optimisation.
• Apply creative judgement to review, refine or recreate AI-generated outputs for quality and to maintain high production standards.
• Create and adapt campaign assets across digital, social, CRM, web, app and paid media channels.
• Develop reusable assets, templates and production workflows that improve speed, consistency and scalability.
• Bring suitable production work in-house through GenAI, automation and specialist production capability, reducing reliance on external production support.

Skills

Content production

Content operations

Digital design

Multimedia production

Creative technology

Tools

Adobe Creative Cloud

CMS

Marketing technology

Job description

PERSOL in Singapore seeks an executive with 10+ years of experience in creative production, content operations and multimedia production to drive governance and delivery across marketing channels.

You will scale content creation using GenAI, automation and reusable workflows while expanding in-house capabilities for motion graphics, video adaptation and rich media. Strong Adobe Creative Cloud proficiency and CMS experience are required.