Senior Graphic Designer (12 Month Contract, Bank, Central) UID:2269

PERSOL Singapore; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

PERSOL Singapore is expanding its Content Operations leadership to govern delivery and governance for high-quality marketing content. This role also scales GenAI-assisted multimedia production, builds scalable workflows, and brings in-house production capabilities to improve speed and consistency across channels.

The successful candidate will have 10+ years in creative production and a proven ability to manage complex marketing content programs with a strong eye for quality and compliance.

Qualifications

• 10+ years in creative production, content operations or related fields.
• Hands-on experience producing content across digital channels (social, web, CRM, apps).
• Experience managing production quality and delivery in complex marketing environments.
• Experience applying GenAI tools within creative workflows, including prompting and adaptation.
• Strong multimedia production capabilities (motion graphics, video, rich media).
• Proficiency in Adobe Creative Cloud and familiarity with CMS and marketing tech.

Responsibilities

• Content operations governance and delivery across marketing channels.
• Enforce production quality, brand controls and delivery readiness.
• Apply production platforms within workflows and ensure asset traceability.
• Collaborate with marketing, technology, content and channel teams to improve delivery.
• Scale content production using GenAI, automation and reusable templates.
• Develop in-house production capabilities to reduce external dependencies.

Skills

Content operations

GenAI tools

Digital design

Multimedia production

Adobe Creative Cloud

Workflow automation

Brand governance

Tools

CMS

Marketing technology platforms

AI content platforms

Job description

Expected Impact

1. 1. Enforce content governance and delivery accountability by retaining internal oversight of content quality, controls and production readiness.
2. 2. Maximise the value of content production to the marketing team's production needs.
3. 3. Increase production capacity and speed-to-market through GenAI, automation and scalable production workflows.
4. 4. Expand in-house capability to produce specialist multimedia content, including motion, video and rich media.
5. 5. Reduce reliance on external production support by bringing suitable production work in-house.
6. 6. Improve production consistency and efficiency through reusable, best-in-class standards, workflows and best practices.

Key Responsibilities

1. 1. Content Operations, Governance & Delivery (50%) Objective: Enforce production governance and controls across content operations, with accountability for last-mile content quality and delivery readiness.
   1. 1. Manage content operations production and delivery readiness for marketing and business-critical content across channels.
   2. 2. Enforce production governance, quality and delivery controls, including human review of GenAI-assisted outputs against applicable brand, risk and compliance requirements.
   3. 3. Apply approved content production platforms within marketing production workflows, translating them into practical, repeatable ways of working.
   4. 4. Maintain appropriate production controls, quality assurance processes and asset traceability across content workflows.
   5. 5. Partner with marketing, technology, content and channel teams to resolve production requirements and continuously improve delivery.
2. 2. GenAI & Multimedia Content Production (50%) Objective: Scale content creation while providing specialist multimedia production expertise.
   1. 1. Produce specialist multimedia content, including motion graphics, video adaptation, rich media and complex digital assets.
   2. 2. Use approved GenAI tools and content production platforms for content creation, adaptation, versioning and optimisation.
   3. 3. Apply creative judgement to review, refine or recreate AI-generated outputs for quality and to maintain high production standards.
   4. 4. Create and adapt campaign assets across digital, social, CRM, web, app and paid media channels.
   5. 5. Develop reusable assets, templates and production workflows that improve speed, consistency and scalability.
   6. 6. Bring suitable production work in-house through GenAI, automation and specialist production capability, reducing reliance on external production support.

Job Requirements:

1. 1. 10+ years of experience across creative production, content operations, digital design, multimedia production or creative technology.
2. 2. Strong hands-on experience producing and adapting content across digital, social, CRM, web, app and paid media channels.
3. 3. Demonstrated experience managing content production, quality assurance and delivery within a complex marketing environment.
4. 4. Practical experience applying GenAI tools within creative and content production workflows, including prompting, generation and adaptation.
5. 5. Strong multimedia production capability, including motion graphics, video adaptation, rich media and digital content production.
6. 6. Proficiency in Adobe Creative Cloud, with familiarity across CMS, marketing technology, digital publishing and template-based production environments.
7. 7. Experience developing reusable templates, production workflows and automation that improve speed, consistency and scalability.
8. 8. Strong creative judgement and understanding of content governance and production-readiness requirements, with the ability to balance quality, speed, governance and cost.