Senior Graphic Designer / Asst Creative Lead

freshening industries pte. ltd.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

freshening industries pte. ltd. is seeking an Assistant Creative Lead / Senior Graphic Designer to drive the creative direction across brands and product portfolios.

You will oversee the execution, ensure consistency and quality of visuals, and craft compelling brand storytelling across packaging, campaigns, digital content and multimedia assets. The role requires leadership of a design team, expertise in packaging design, and proficiency in AI-generated imagery and video to support product

Qualifications

• Strong portfolio across packaging and campaigns.
• Experience leading a design team.
• Proficiency with AI-generated imagery and video.

Responsibilities

• Support the Senior Marketing Manager in steering creative direction.
• Lead end-to-end packaging design across product lines.
• Oversee marketing materials for print and digital channels.
• Conceptualize and create AI-generated images and videos for product launches.
• Design gift boxes and develop packaging graphics.
• Uphold brand guidelines across all touchpoints.
• Provide clear briefs and feedback to the design team.
• Review outputs and manage timelines.
• Track design trends and competitive branding.
• Identify opportunities to differentiate through packaging.

Skills

Creative direction

Brand storytelling

Team leadership

Design critique

Video concepting

Tools

Adobe Illustrator

Photoshop/Creative Suite

Video editing software

3D modelling

Job description

Job summary

The Assistant Creative Lead / Senior Graphic Designer is responsible for supporting the Senior Marketing Manager in driving the overall creative direction across all brands and product portfolios. The role oversees the execution, consistency, and quality of all visual outputs, ensuring strong brand storytelling across packaging, marketing campaigns, digital content, and multimedia assets.

Key responsibilities

• 1.Support the Senior Marketing Manager in developing and executing the overall creative direction for all brands.
• 2.Lead and execute the end-to-end design process for product packaging including conceptualization, design, artwork adaptation, development of mock-ups, and print-ready execution across multiple product lines.
• 3.Design and oversee marketing materials across print and digital channels, including brochures, catalogues, e-commerce visuals, retail displays and events collateral.
• 4.Conceptualise and create engaging AI-generated images and videos for product launches, demonstrations, brand storytelling, social media and digital campaigns.
• 5.Conceptualise and design gift boxes featuring our product ranges for gifting, campaigns and occasions. Develop themes, design box graphics and inserts and propose product arrangements.
• 6.Act as custodian of brand guidelines, ensuring strict adherence and consistency across all touchpoints.
• 7.Provide clear creative briefs, direction and feedback to team of graphic designers.
• 8.Review, refine and approve all design outputs from graphic design team before release.
• 9.Monitor project timelines and proactively manage priorities and deadlines of graphic design team.
• 10.Proactively research and identify design trends and industry best practices.
• 11.Proactively track competitor branding and packaging to identify opportunities for differentiation.

Requirements

• 1.A keen eye for detail, with a strong sense of aesthetics.
• 2.Proven experience in graphic design, with a portfolio demonstrating strong conceptual thinking and creative execution across print and digital channels.
• 3.Experienced in creating engaging videos using AI generation tools and video editing software.
• 4.Proficiency in Adobe Illustrator and Photoshop/Adobe creative suite, together with relevant video editing and motion graphics tools.
• 5.Familiarity with product packaging design and 3D modelling is an advantage.
• 6.Able to thrive in a fast-paced environment.