Creative Lead: Brand & Packaging Design
freshening industries pte. ltd.
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Job summary
freshening industries pte. ltd. is seeking an Assistant Creative Lead / Senior Graphic Designer to drive the creative direction across brands and product portfolios.
You will oversee the execution, ensure consistency and quality of visuals, and craft compelling brand storytelling across packaging, campaigns, digital content and multimedia assets. The role requires leadership of a design team, expertise in packaging design, and proficiency in AI-generated imagery and video to support product
Qualifications
- Strong portfolio across packaging and campaigns.
- Experience leading a design team.
- Proficiency with AI-generated imagery and video.
Responsibilities
- Support the Senior Marketing Manager in steering creative direction.
- Lead end-to-end packaging design across product lines.
- Oversee marketing materials for print and digital channels.
- Conceptualize and create AI-generated images and videos for product launches.
- Design gift boxes and develop packaging graphics.
- Uphold brand guidelines across all touchpoints.
- Provide clear briefs and feedback to the design team.
- Review outputs and manage timelines.
- Track design trends and competitive branding.
- Identify opportunities to differentiate through packaging.
Skills
Tools
Job description
freshening industries pte. ltd. is seeking an Assistant Creative Lead / Senior Graphic Designer to drive the creative direction across brands and product portfolios.
You will oversee the execution, ensure consistency and quality of visuals, and craft compelling brand storytelling across packaging, campaigns, digital content and multimedia assets. The role requires leadership of a design team, expertise in packaging design, and proficiency in AI-generated imagery and video to support product
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