Senior Executive/Executive, Marketing Communications

Resorts World at Sentosa Pte Ltd; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Resorts World at Sentosa Pte Ltd is seeking a Content Management professional within Marketing Communications to deliver collaterals and ensure timely activation of materials. You will update SOPs for compliance, support marketing plan execution, and analyze campaign effectiveness.

The role requires strong writing, editing, and storytelling skills, plus experience with CRM and digital platforms. A fast-paced, collaborative environment awaits, with regulatory awareness and multi-project handling.

Qualifications

• Minimum 21 years of age as per regulatory requirements.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Senior Executive position may be offered to candidates with more relevant experience.
• Proven content development experience (writing, editing, storytelling) in marketing.
• CRM systems and digital marketing platforms experience is a plus.
• Strong branding, messaging, and communications strategy understanding.
• Experience in developing and executing campaigns and marketing communications plans.
• Ability to work under pressure and manage multiple projects with tight deadlines.
• Excellent communication, presentation and stakeholder management skills.
• Experience in regulatory processes is a plus.
• Highly organized, adaptable in a fast-paced environment, and team-oriented.

Responsibilities

• Deliver collaterals development as directed by creative briefs.
• Collaborate with marketing agencies and stakeholders for timely activation of materials.
• Update SOP to ensure compliance with company policies and regulatory requirements.
• Support execution of approved marketing plans within budget and timeline.
• Prepare reports and analyze effectiveness of marketing initiatives.
• Optimize marketing messages to resonate with target audiences while meeting regulatory requirements.
• Provide administrative support and liaise with other business units on cross-functional projects.

Skills

Content development

Writing

Editing

Storytelling

CRM systems

Digital marketing

Branding

Messaging

Communications strategies

Campaign execution

Stakeholder management

Presentation skills

Regulatory processes

Time management

Team collaboration

Education

Bachelor’s degree in Marketing, Communications, or a related field

Tools

CRM platforms

Job description

This role focuses on Content Management within Marketing Communications:-

• Deliver collaterals development as directed by creative briefs

• Work with marketing agencies and stakeholders to ensure timely activation of marketing materials

• Update SOP to ensure compliance with all company policies and procedures and regulatory requirements as required

• Support the execution of the approved marketing plans within approved budget and timeline

• Prepare reports and analyze effectiveness of marketing initiatives

• Optimise marketing messages to resonate with target audiences while adhering to regulatory requirement

• Support cross-functional projects including administrative support and liaising with other business units where needed
  

Job Requirements

• Meet the relevant Regulatory Authority's statutory requirement of minimum 21 years of age

• Bachelor’s degree in Marketing, Communications, or a related field

• Candidates with more years of prior relevant experience in Marketing, Communications, or a related field may be considered for the Senior Executive position

• Proven experience in content development (writing, editing and storytelling skills) and creative marketing

• Proficiency with CRM systems and digital marketing platforms is a plus

• Good understanding of branding, messaging, and communications strategies

• Experience in developing and executing campaigns and marketing communications plans

• Ability to work effectively under pressure and manage multiple projects simultaneously with tight deadlines

• Excellent communication, presentation and stakeholder management skills

• Experience in regulatory processes is a plus

• Highly organized and able to adapt quickly in a fast-paced and dynamic environment

• Collaborative and motivated team player