Senior Executive, Corporate Communications

APSN EDUCATION SERVICES LTD; Singapore; On-site; SGD 56,000 - 100,000; Full time

Job summary

APSN Education Services Ltd. is seeking a Communications & Branding professional to lead strategic communications, media relations, and reputation initiatives across the organization.

You will develop integrated branding strategies, manage digital content, social media, and website updates, and produce engaging marketing collateral and storytelling materials. The role requires 3–5 years of relevant experience, proficiency with WordPress, strong writing skills, and the ability to coordinate

Qualifications

• Bachelor degree in Mass Communication or Marketing.
• 3–5 years of relevant experience.
• Familiar with WordPress and content management systems.
• Experience in digital marketing, social media content creation/management.
• Excellent writing and content creation skills.

Responsibilities

• Strategic Communications, Media & Reputation management.
• Digital Content, Branding & Campaigns execution.
• Corporate Collaterals, Events & Operations support.
• Involvement in additional projects as assigned.

Skills

Digital marketing

Social media management

Copywriting

Branding

Content creation

Photography

Event coordination

Education

Bachelor degree in Mass Communication / Marketing

Tools

WordPress

Job description

Job Responsibilities:

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  1. Strategic Communications, Media & Reputation

  
  
  
  
  • Media & Crisis Relations: Manage proactive and reactive media engagement, craft press releases and statements, and handle sensitive communications including crisis response.
  
  
  • Stakeholder Cultivation: Build and nurture relationships with media representatives, Ambassadors, influencers, and key community partners.
  
  
  • Schools and Centres: Support on their needs in the areas of communication, crisis management, publicity, media, social media, websites and event.
  
  
  
  


• 
  

  2. Digital Content, Branding & Campaigns

  
  
  
  
  • Brand Mindshare (\"One APSN\"): Assist in developing and implementing integrated branding strategies and campaigns to boost organizational visibility and unified identity.
  
  
  • Digital & Social Management: Oversee APSN's social media presence, drive digital marketing initiatives, and manage website content and strategy.
  
  
  • Multimedia & Copywriting: Produce engaging copy, visual communication assets, marketing collateral (brochures, banners, signage), and digital storytelling elements.
  
  
  • Digital and Videos: Work with vendors to produce videos for website and social platforms
  
  
  
  


• 
  

  3. Corporate Collaterals, Events & Operations

  
  
  
  
  • Publications & Reporting: Copywrite and coordinate the production of major institutional materials, including the Annual Report, APSNews and fundraising collaterals.
  
  
  • Event & Activation Support: Drive the execution of key organisational events, activations, and on-site Public Relationship coordination.
  
  
  • Process Improvement: Collaborate with internal teams to streamline workflows, drive new communication initiatives, and handle assigned special projects.
  
  
  
  


• To be involved in any other projects and duties as assigned.

Job Requirements:

• Bachelor Degree in Mass Communication / Marketing or equivalent


• At least 3 to 5 years of relevant experience


• Familiar with using WordPress and other content management systems to update websites.


• Experience in digital marketing, social media content creation/management, and applying data analytics to assess effectiveness.


• Familiar with MS Office, Google Drive, and design software.


• IT savvy and able to learn to manage new systems easily like EDM system, enterprise systems, etc.


• Well-versed in photography.


• Attention to details, with the ability to workindependently and in a team, to meet deadlines.


• Ability to communicate with stakeholders of all levels.


• Strong proficiency in the English language, both spoken and written. A second language will be an added advantage.


• Excellent writing and content creation skills, with experience in creating engaging digital content (written, visual, and video).


• Experience in producing marketing collateral from Annual Reports, newsletters to corporate videos.


• Experience in planning and executing integrated end-to-end publicity campaigns, both online and offline, and across various platforms.