Assistant Manager/Manager, Communications & Marketing

National University Of Singapore; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

The National University Of Singapore College is seeking an Assistant Manager/Manager for Communications & Marketing. The role blends brand marketing, public relations, content creation, website and social media management, and event support to elevate the College’s brand visibility and stakeholder engagement.

Based at Kent Ridge Campus, you will manage campaigns, press materials, media relations and digital channels, while guiding student content creators and coordinating with cross-functional

Qualifications

• Bachelor's degree in a relevant field.
• Minimum 6 years in PR, brand management, campaigns and social media.
• Experience with large organisations and stakeholder management.
• Fluent written and verbal communication; Chinese language advantageous.
• Familiarity with WordPress, social media scheduling, photo/video editing tools.

Responsibilities

• Develop and implement 360-degree brand communications and campaigns.
• Maintain brand guidelines across website, social media, and collateral.
• Lead facility branding with infrastructure office collaboration.
• Create press releases and executive communications.
• Build relationships with media and education sector outlets.
• Manage media inquiries, briefings, and coverage tracking.
• Oversee content for newsletters, blogs and marketing collateral.
• Plan events support and digital distribution via newsletters and social media.

Skills

Brand management

Public relations

Campaign execution

Content creation

Social media marketing

Project management

Written and verbal communication

Cross-functional collaboration

Education

Bachelor's degree in Public Relations, Marketing, Communications, Journalism, Digital Media or related field

Tools

WordPress

Social media management tools

Adobe Creative Suite

SEO/SEM tools

Web analytics

Job description

Job Title: Assistant Manager/Manager, Communications & Marketing

University-Level Unit: NUS College

Faculty/Department-Level Unit: NUS College

Employee Category: Executive & Administrative

Posting Start Date: 24/08/2026

Location_ONB: Kent Ridge Campus

Job De ion

As a key member of the NUS College Communications (Outreach) team, the Communications & Marketing Manager plays a pivotal role in elevating, driving and protecting the College's brand mindshare, reputation and visibility. This unified role combines strategic brand marketing, public relations, content creation, website & social media management, community building and event support to foster deeper connections with key stakeholders and advance NUS College's strategic vision.

Duties and Responsbilities

• Brand & Public Relations


• Develop and implement 360-degree brand communications and marketing strategies and campaigns aligned with NUSC's brand positioning, including brand activations, partnerships and collaborations.


• Manage and enhance brand guidelines across all touchpoints, ensuring consistency and alignment across the website, social media, advertising, collaterals and physical spaces.


• Lead and oversee facility branding needs in collaboration with the infrastructure office.


• Manage the corporate gift inventory, curating items that authentically align with the NUSC brand.


• Develop and pitch compelling press releases and story angles to journalists, while crafting speeches and executive communications for NUSC leadership.


• Cultivate and build strong relationships with key media outlets, editors and correspondents, particularly within the education sector.


• Manage media inquiries, coordinate briefings and interviews, monitor coverage and track brand mentions.


• Proactively identify and address potential PR challenges or crises.


• Content, Website & Social Media


• Curate, create, schedule and publish compelling, on-brand content across social media platforms (e.g., Instagram, Facebook, LinkedIn, YouTube).


• Plan and execute digital marketing campaigns, including paid advertising and influencer marketing, as well as production of campaign assets featuring students, graduates, faculty and other stakeholders.


• Develop, edit and proofread newsletters, website copy, blog posts, articles and marketing collaterals.


• Maintain and optimise website content, manage content profile bank and oversee the newsletter mailing list/subscriber database.


• Manage and monitor social media performance, engagement, community responses and general enquiries via the NUSC mailbox.


• Event Management


• Provide comprehensive support for internal and external events, including logistical coordination, live coverage, content creation and digital distribution via newsletters, web and social media.


• Measurement, Training & Operations


• Measure and report the effectiveness of PR, brand and website & social initiatives, identifying trends, insights and optimisation areas.


• Support brand research, sentiment surveys, audits and competitor analysis.


• Manage and guide a team of student writers, photographers and videographers covering NUSC events and initiatives.


• Conduct training workshops for internal teams and student groups on brand guidelines, content creation and website & social media best practices.


• Collaborate across administrative teams on cross-functional duties and general operational tasks.

Qualifications & Requirements

• Bachelor's degree in Public Relations, Marketing, Communications, Journalism, Digital Media or a related field.


• Minimum 6 years of relevant experience spanning PR, brand management, campaign execution, content creation and social media marketing.


• Prior experience working with large organisations and collaborating with diverse internal and external stakeholders is a strong plus.


• Fluent written and verbal communication skills, including a working knowledge of Simplified Chinese.


• Strong project management, organisational and time management skills to handle complex projects under tight deadlines.


• Familiarity with website Content Management Systems (like WordPress), social media scheduling/reporting platforms and photo/video editing tools.


• Hands-on knowledge of SEO, SEM and all key digital tools and metrics such as PPC, CPC, email marketing, social media monitoring and web analytics, including AI trends.


• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro) is advantageous.


• Highly organised, mature, resourceful and independent team player with a passion for the education industry.


• Candidates with relevant expertise or experience in specific areas may be considered for specialised roles.