Senior Executive, Brand & Communications Division

PAP Community Foundation; Singapore; Vor Ort; SGD 67.000 - 100.000; Vollzeit

Zusammenfassung

PAP Community Foundation in Singapore is seeking a Senior Executive for Brand & Communications Division to cover maternity leave, sustaining ongoing brand initiatives and ensuring consistent expression across all touchpoints.

You will lead content development with agencies, support integrated campaigns and recruitment marketing, analyse performance data, and coordinate website and social media activities while upholding brand guidelines.

Qualifikationen

• Degree in Marketing, Communications or relevant field.
• At least 5 years of marketing/branding experience.
• Strong written and spoken English; bilingual is a plus.
• Experience with SEO, SEM and Google Analytics.
• Website content management experience and stakeholder coordination.

Aufgaben

• Oversee brand stewardship and ensure consistent brand application across channels.
• Support integrated campaigns and recruitment marketing activities.
• Collaborate with agencies for content, photography and events.
• Analyse data and reports to measure campaign performance.
• Manage website content with web administrator and design partners.
• Plan and execute recruitment marketing campaigns across digital and offline channels.
• Prepare press materials and speeches as needed.
• Provide administrative support for communications initiatives.

Kenntnisse

Stakeholder communication

English proficiency

Content management

Branding

Analytics awareness

Ausbildung

Degree in Marketing/Communications or relevant field

Tools

Google Analytics

SEO tools

Website CMS

Jobbeschreibung

Senior Executive, Brand & Communications Division

Jobs are sourced directly from employers. No recruiter involved.

Summary

As part of the Brand & Communications team, this maternity cover role supports the stewardship and execution of PCF's brand and marketing ecosystem, ensuring strong, consistent, and engaging brand expression across all touchpoints.

This is a fixed-term maternity cover role which focuses on sustaining ongoing initiatives, ensuring consistency in brand execution, and supporting planned campaigns and organisational priorities.

Key Responsibilities:

Brand

• Take ownership of organisational brands and support the vision, mission, goals, and strategies.
• Support brand custodianship and work with agencies to strategise, position and create compelling content to engage stakeholders.
• Strengthen brand identities of PCF, PCF Sparkletots Preschool, and PCF Sparkle Care by ensuring consistent application and delivery of brand guidelines in all communications.
• Support the conceptualisation and translation of organisational and stakeholder objectives into compelling visual narratives, developing creative direction from ideation through to design execution.
• Drive impactful strategies to increase brand awareness and equity within the organisation's culture, digital and physical spaces, staying relevant to its audiences.
• Optimise and leverage internal and external expertise to support and guide staff utilisation of resources, in compliance with SOPs.
• Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimised for search and user experience for all channels, offline (physical) and online, and social.
• Support the development of key visuals and event identities across print, digital and experiential platforms to ensure a cohesive and impactful brand presence.
• Translate brand strategy into campaign and rollout plans, positioning and go-to-market initiatives.
• Support vendor management for creative, photography, videography, and event-related deliverables.

Marketing and Integrated Campaigns

• Support both offline and online marketing activities and social media strategy.
• Work with agencies to strategise, develop, and execute brand and marketing strategies.
• Provide support to marketing campaigns, select and manage relevant agency partners in support of the branding & marketing strategies.
• Support the optimisation of recruitment marketing efforts based on insights and campaign performance data.
• Monitor and analyse data and insight reports for marketing activities and campaigns.
• Work with the web administrator, designer and internal stakeholders to ensure the corporate website reflects the latest trends and benchmarks in design and web architecture and accessibility, in line with our brand persona.
• Work with the social media team and web administrator to generate analytics and insight reports, including regular dashboards for performance tracking, measurement etc.
• Implement marketing and communication activities such as advertising, copywriting and preparation of other materials such as press releases and speeches.
• Conceptualise and support content and overall set‑ups of recruitment roadshows.
• Support the planning and execution of integrated recruitment marketing campaigns across digital, social, OOH, and on-ground channels.

Administrative and Other Duties

• Support the communications and public relations, or digital team when assigned.
• Support execution of high-impact organisational initiatives and committee projects.
• Work on projects/initiatives that may be outside of the main scope of work.
• Assist in preparation of presentations, reports, and internal updates for leadership and committees.
• Provide administrative support for corporate level work such as board meetings, or areas like organisational development ad strategic planning.
• Any other duties as assigned by ROs or Director.

Job Holder Requirements:

• Qualification: Degree in Marketing, Communications or relevant fields.
• Experience: At least 5 years of working experience in marketing and branding environment. Those with leadership experience will be considered for a more senior role accordingly.
• Other Knowledge/Skills/Attributes:
• Strong communication skills and an ability to build rapport with stakeholders.
• Possess good written and oral English language skills. Being effective bilingual in a second language would be an added advantage.
• Experience in advertising and marketing activities and strategies.
• Possess knowledge about SEO, SEM, Google Analytics as well as other marketing & analytical tools.
• Website content management skills.
• Those with communications/public relations experience will have an added advantage.
• Possess a positive attitude, cheerful disposition and good interpersonal and conflict management skills to work with different stakeholders from across the organisation.
• Where required, be able to work occasionally after office hours and some weekends to support events or tight deadlines.