Brand & Marketing Lead — Maternity Cover

PAP Community Foundation; Singapore; On-site; SGD 60,000 - 85,000; Full time

Job summary

PAP Community Foundation is seeking a maternity-cover Brand & Communications professional in Singapore. The role drives brand stewardship, content creation, and integrated campaigns to strengthen brand equity for PCF and its preschool and care initiatives.

You will partner with agencies and internal teams to ensure consistent, engaging brand expressions across offline and online touchpoints. The position focuses on digital acquisition, campaign execution, and performance tracking, leveraging

Qualifications

• 5+ years of experience in marketing/branding environments.
• Leadership experience may lead to a more senior role.
• Degree in Marketing, Communications or relevant fields.

Responsibilities

• Own brand custodianship and work with agencies to strategise and create compelling content.
• Ensure all communications are on-brand and aligned with guidelines across channels.
• Develop visuals and event identities, translating strategy into creative execution.
• Plan and execute integrated recruitment marketing campaigns across digital, social and OOH channels.
• Monitor campaigns, analyse performance data, and optimise based on insights.
• Collaborate with web/social teams to keep the corporate site and analytics up to date.

Skills

Strong communication

English proficiency

Advertising experience

SEO/SEM knowledge

Education

Degree in Marketing/Communications

Job description

PAP Community Foundation is seeking a maternity-cover Brand & Communications professional in Singapore. The role drives brand stewardship, content creation, and integrated campaigns to strengthen brand equity for PCF and its preschool and care initiatives.

You will partner with agencies and internal teams to ensure consistent, engaging brand expressions across offline and online touchpoints. The position focuses on digital acquisition, campaign execution, and performance tracking, leveraging