Senior Event Marketing Strategist — Higher Education

MCI CAREER SERVICES PTE. LTD.; Singapore; Vor Ort; SGD 45.000 - 67.000; Vollzeit

Zusammenfassung

MCI Career Services Pte. Ltd. is seeking a skilled marketing communications professional to promote postgraduate and higher education programmes in Singapore.

The role focuses on creating persuasive emails, LinkedIn content, digital ads, and event content to engage prospective students and professionals. You will collaborate with academic and marketing teams to translate complex programme information into engaging communications, manage calendars, and drive lead generation and recruitment

Qualifikationen

• Bachelor’s degree in Marketing, Communications, Business, English, Journalism or a related discipline.
• 4-5 years of marketing communications, content marketing or digital campaign experience, preferably in universities or higher education providers.
• Strong copywriting and storytelling with promotional emails, LinkedIn content, ads and programme materials.
• Knowledge of higher education marketing, student engagement, recruitment journeys and lead-generation strategies.
• Excellent communication, stakeholder management and organisational skills for professional and academic audiences.

Aufgaben

• Develop and execute marketing campaigns to promote postgraduate and higher education programmes, creating persuasive emails, LinkedIn posts, digital ads and event content.
• Produce content featuring academic programmes, student success stories, alumni achievements and faculty insights to engage prospective postgraduate students and working professionals.
• Support student recruitment, lead generation and conversion initiatives through targeted digital communications, events, alumni engagement and programme marketing campaigns.
• Collaborate with academic and internal marketing teams to translate complex programme information into engaging communications, manage content calendars and improve campaign messaging.

Kenntnisse

Copywriting

Content marketing

Digital campaigns

Stakeholder mgmt

Lead generation

Ausbildung

Bachelor's Degree in Marketing, Communications, Business, English, Journalism

Jobbeschreibung

MCI Career Services Pte. Ltd. is seeking a skilled marketing communications professional to promote postgraduate and higher education programmes in Singapore.

The role focuses on creating persuasive emails, LinkedIn content, digital ads, and event content to engage prospective students and professionals. You will collaborate with academic and marketing teams to translate complex programme information into engaging communications, manage calendars, and drive lead generation and recruitment