Marketing Copywriter for Postgrad Programs (CBD, Mon-Fri)

MCI CAREER SERVICES PTE. LTD.; Singapore; On-site; SGD 39,000 - 73,000; Full time

Benefits offered by this job

Variable Bonus

Medical Benefits

Dental Benefits

18 Days AL

Job summary

MCI CAREER SERVICES PTE. LTD. is seeking a marketing content specialist to craft promotional emails, landing pages and ad hooks for postgraduate programmes.

You will manage LinkedIn, email, and social campaigns from concept to execution, and develop content calendars featuring student and alumni stories. You will curate academic content into accessible communications for prospective students, monitor performance, explore new channels, and support recruitment and conversion strategies through

Qualifications

• Strong copywriting skills for emails, landing pages and ad hooks.
• Ability to manage digital engagement across LinkedIn, email and social channels.
• Experience developing content calendars and compelling programme stories.

Responsibilities

• Focus on Promotional emails, registration page copy, ad hooks, and direct LinkedIn feed posts.
• Develop and execute marketing campaigns to build awareness and demand for postgraduate programmes.
• Manage digital engagement across LinkedIn, email, social media and other relevant channels.
• Develop content calendars and create compelling content, including programme stories, student and alumni features, faculty insights and campaign content.
• Curate and translate academic and programme content into accessible and engaging communications for prospective students.
• Monitor digital performance and audience engagement, using insights to improve campaigns and content.
• Identify new digital channels, formats and approaches to reach relevant professional and student audiences.
• Support the development and execution of student recruitment and conversion strategies.
• Generate and nurture prospective student leads through digital campaigns, events, alumni networks and other channels.

Skills

Copywriting

Email marketing

Content calendar

LinkedIn content

Job description

MCI CAREER SERVICES PTE. LTD. is seeking a marketing content specialist to craft promotional emails, landing pages and ad hooks for postgraduate programmes.

You will manage LinkedIn, email, and social campaigns from concept to execution, and develop content calendars featuring student and alumni stories. You will curate academic content into accessible communications for prospective students, monitor performance, explore new channels, and support recruitment and conversion strategies through