Internship - Consumer Marketing (2027)

RecruiterPal; Singapore; On-site; SGD 42,000 - 60,000; Full time

Job summary

Mediacorp in Singapore is seeking a creative marketer to drive targeted CLM campaigns for mewatch and melisten, using data-driven insights to engage audiences, grow app usage, and strengthen the brand across digital channels.

You will brainstorm ideas with cross-functional teams, craft compelling copy (with AI tools), run A/B tests, monitor campaign performance, and collaborate with partners to deliver measurable impact for campaigns and product features.

Qualifications

• Excellent written and verbal communication skills.
• Independent, self-motivated and meticulous.
• Creative, outspoken and analytical mindset.

Responsibilities

• Promote content to target audiences using CLM campaigns for mewatch & melisten.
• Brainstorm, research and support marketing campaigns to raise awareness of features and content.
• Brainstorm with team to improve SSO via CLM activities.
• Collaborate with internal and external stakeholders, craft marketing copy (with AI tools) and run A/B tests.
• Assist in tracking campaign performance.

Skills

Written communication

Independent

Creative

Outspoken

Analytical

Job description

COMPANY DESCRIPTION

Mediacorp is Singapore's largest content creator and national media network, operating a suite of TV channels, radio stations, and multiple digital platforms. Its mission is to engage, entertain, and enrich audiences by harnessing the power of creativity.

We are committed to creating an inclusive and diverse workplace where talent thrives. Our hiring decisions are made based on merit and fit-to-role. If you have a disability or special need which requires accommodation to participate in the recruitment process, please inform us when you submit your online application. We will be happy to support as necessary.

RESPONSIBILITIES

• 1. Targeted marketing - Promote our content to the right target audiences based on users' lifecycle or usage behaviour and put on an analytical lens through our Customer Lifecycle Management (CLM) campaigns for Mediacorp's digital entertainment apps, mewatch & melisten.
• 2. Brainstorm, research and support the marketing campaigns in driving awareness for product features or content and increase engagement and and grow segments.
• 3. Single-Sign-On (SSO) Marketing - Brainstorm with the team to improve SSO through CLM activities
• 4. Work with internal and external stakeholders, copywrite marketing copy with the use of chatGPT and run A/B testing for campaigns
• 5. Campaign tracking - Support in the tracking of campaigns performances.

QUALIFICATIONS

• 1. Good written and communication skills
• 2. Independent, self-motivated and meticulous
• 3. Creative, outspoken and analytical