Senior Copywriter, Wealth Product Narratives

Marble Halo; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Marble Halo is seeking a senior brand writer to own the voice of a new wealth product, from tagline to fund factsheet layout copy. You will craft compliant, defendable messaging suitable for client sign-off in a regulated financial services context.

You will develop an overarching product narrative, present multiple options, and adapt content across brochures, banners and social posts while preserving a consistent story through revision rounds.

Qualifications

• 5+ years writing for brands, with a strong body of work in financial services, insurance, wealth or another regulated category.
• Proven tagline and campaign line development, not only body copy.
• Experience writing to a master brand template and a brand voice you did not create.

Responsibilities

• Create the product narrative and tagline, and present options with the thinking behind each.
• Write messaging for 3 key visual options that will go to consumer panel testing.
• Write the product brochure, web banner copy and social post ideas built on the final tagline.
• Turn Allianz-branded copy for the new product from existing Wealth Focus content, with compliance-approved wording for disclosures.

Skills

Brand writing

Financial services

Tagline development

Presentation to clients

Regulated content

Job description

Marble Halo is seeking a senior brand writer to own the voice of a new wealth product, from tagline to fund factsheet layout copy. You will craft compliant, defendable messaging suitable for client sign-off in a regulated financial services context.

You will develop an overarching product narrative, present multiple options, and adapt content across brochures, banners and social posts while preserving a consistent story through revision rounds.