[IMMEDIATE PLACEMENT] Senior Copywriter

Marble Halo; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Marble Halo is seeking a senior brand writer to own the voice of a new wealth product, from tagline to fund factsheet layout copy. You will craft compliant, defendable messaging suitable for client sign-off in a regulated financial services context.

You will develop an overarching product narrative, present multiple options, and adapt content across brochures, banners and social posts while preserving a consistent story through revision rounds.

Qualifications

• 5+ years writing for brands, with a strong body of work in financial services, insurance, wealth or another regulated category.
• Proven tagline and campaign line development, not only body copy.
• Experience writing to a master brand template and a brand voice you did not create.

Responsibilities

• Create the product narrative and tagline, and present options with the thinking behind each.
• Write messaging for 3 key visual options that will go to consumer panel testing.
• Write the product brochure, web banner copy and social post ideas built on the final tagline.
• Turn Allianz-branded copy for the new product from existing Wealth Focus content, with compliance-approved wording for disclosures.

Skills

Brand writing

Financial services

Tagline development

Presentation to clients

Regulated content

Job description

You will own the voice of a new wealth product from the tagline down to the fund factsheet layout copy. You write with regulated financial content in mind and you can defend every line to a client who signs off on everything.

What you will do

• Create the product narrative and tagline, and present options with the thinking behind each
• Write messaging for 3 key visual options that will go to consumer panel testing
• Write the product brochure, web banner copy and social post ideas built on the final tagline
• Take existing Wealth Focus content as reference and turn it into Allianz-branded copy for the new product
• Work with compliance-approved wording for fund disclosures, risks and performance statements, and lay it out correctly without altering it
• Take feedback across 3 revision rounds per deliverable and keep the story consistent while it changes

What we need

• 5 or more years writing for brands, with a strong body of work in financial services, insurance, wealth or another regulated category
• Proven tagline and campaign line development, not only body copy
• Experience writing to a master brand template and a brand voice you did not create
• Clean, plain English. You make a complex investment product readable to a general consumer
• Comfortable presenting your own work to clients and defending it
• Available to start within days and work to a tight deadline

Helpful to have

• Experience with insurer or bank rebrands and product launches in Singapore or ASEAN
• Working knowledge of Investment Linked Product marketing and the disclosure rules around it