Private Wealth Brand & Content Lead

moomoo; Singapore; On-site; SGD 120,000 - 180,000; Full time

Benefits offered by this job

Comprehensive insurance coverage

Competitive total compensation

Business casual attire

Team events

Job summary

Moomoo Financial Singapore Pte. Ltd. is seeking a Private Wealth Marketing Manager to lead brand and content initiatives across digital and traditional channels.

You will translate complex financial concepts into compelling communications and collaborate with sales, growth, paid media, and events teams to deepen client engagement. The role requires experience in private wealth or asset management marketing, strong storytelling, and the ability to manage multi-channel campaigns with a strategic

Qualifications

• Strong writing, editing, and storytelling capabilities.
• Understanding of investment products, wealth management concepts, and HNW/UHNW audiences.
• Experience managing multi-channel marketing campaigns and content calendars.
• Familiarity with digital marketing, SEO, email marketing, analytics tools (GA4), and social media best practices.
• Strong stakeholder management and project coordination skills.
• Ability to work in a fast-paced environment and manage multiple priorities effectively.

Responsibilities

• Brand & Content Strategy: Develop and maintain a consistent brand narrative across all client touchpoints.
• Lead content strategy and editorial planning aligned with market trends, investment themes, and client interests.
• Create and manage high-quality content including market insights, articles, newsletters, presentations, videos, and social content.
• Translate complex financial concepts into engaging and accessible marketing communications.
• Support thought leadership initiatives to position the firm and advisors as trusted voices in private wealth.
• Campaign & Channel Management: Manage integrated marketing campaigns across online and offline channels.
• Oversee website, email marketing, and social media content strategies.
• Collaborate with growth and paid media teams on campaign messaging, audience targeting, and creative direction.
• Support event marketing, including promotional campaigns and post-event engagement.
• Cross-Functional Collaboration: Partner with wealth advisors and internal stakeholders to identify content opportunities and business priorities.
• Coordinate with compliance teams to ensure marketing materials meet regulatory requirements.
• Manage external vendors, agencies, and creative partners where required.
• Analytics & Optimisation: Track and report on marketing and content performance metrics, including engagement, lead generation, and brand growth.
• Use insights and testing frameworks to improve campaign effectiveness and content performance.
• Monitor industry and competitor trends to identify opportunities for differentiation.

Skills

Writing & editing

Storytelling

Wealth management concepts

Multi-channel campaigns

Digital marketing

SEO

GA4

Social media

Stakeholder management

Ability to work in fast-paced env

Education

Bachelor’s degree in Marketing, Communications, Journalism, Finance

Tools

GA4

CMS platforms

Job description

Moomoo Financial Singapore Pte. Ltd. is seeking a Private Wealth Marketing Manager to lead brand and content initiatives across digital and traditional channels.

You will translate complex financial concepts into compelling communications and collaborate with sales, growth, paid media, and events teams to deepen client engagement. The role requires experience in private wealth or asset management marketing, strong storytelling, and the ability to manage multi-channel campaigns with a strategic