Conversion Copywriter for Longevity Health Products

Immortals; Singapore; On-site; SGD 60,000 - 110,000; Full time

Job summary

Immortals seeks a direct response copywriter to join the Blueprint team in Singapore. You’ll craft persuasive offers for supplements, producing copy across advertorials, landing pages, upsells, cross-sells, static ads, and video ads.

You’ll work with cross-functional teams including marketplace, storefront, product marketing, R&D, and legal to ensure compliant, high-impact messaging. A strong portfolio and experience in regulated industries are required.

Qualifications

• 3-5 years of agency or in-house copywriting experience for 8-9 figure brands.
• Proven ability to improve conversion rates, ROI, and overall campaign effectiveness through optimized copy.
• A strong portfolio with samples of long form and short form copy, Facebook Ads, Landing pages and Listicles.
• Proven framework for research, identification of psychological triggers, messages & angle testing (interviews with customers, “copymining” from forums, surveys, reviews)
• AI tools like Claude & Chat GPT to conduct research and produce impacting copies.
• Experience writing in a regulated industry, preferably health and wellness
• Experience working with UGC creators

Responsibilities

• Craft a consistent stream of hooks, stories, and arguments to outperform control ads.
• Develop compelling new claims and mechanisms that differentiate products while remaining compliance-safe.
• Create and update customer personas to uncover psychological triggers, objections, and motivators.
• Utilise research and surveys to extract consumer insights and pain points to develop testable copy hypotheses.
• Analyze competitor and cross-industry strategies to uncover new messaging opportunities and unique angles.
• Identify funnel gaps using campaign reports and optimize copy to maximize ROAS & LTV.
• Implement conversion-focused improvements that deliver measurable, needle-moving results across key funnel stages.
• Refine ad copy, landing pages and listicles based on testing insights and performance data.
• Ensure all written output across vendors, contractors, and the internal team reflects established brand standards.
• Craft claims that highlight unique product benefits aligned with HSA/FTC/FDA/ASA guidelines.
• Work with legal and R&D teams to develop compelling, legally compliant claims.
• Collaborate with legal/regulatory teams to maintain zero-tolerance for misleading or flagged copy.
• Use AI tools to accelerate first drafts, explore copy variations, and stress-test hooks.
• Build and maintain prompt libraries and writing frameworks that increase team output speed.
• Identify where AI can reduce low-value writing time without compromising quality or voice integrity
• Collaborate with media buyers, designers, and editors to align creative execution with growth objectives.
• Contribute to weekly and monthly creative cadences ensuring timely delivery of high-quality campaigns.

Skills

Copywriting

Direct response

Conversions

Product marketing

AI tools

Regulated industry

UGC collaboration

Tools

Claude

ChatGPT

Job description

Immortals seeks a direct response copywriter to join the Blueprint team in Singapore. You’ll craft persuasive offers for supplements, producing copy across advertorials, landing pages, upsells, cross-sells, static ads, and video ads.

You’ll work with cross-functional teams including marketplace, storefront, product marketing, R&D, and legal to ensure compliant, high-impact messaging. A strong portfolio and experience in regulated industries are required.