Senior Content & Growth Marketing Lead

SG WEDDINGS

Singapore

On-site

SGD 70,000 - 110,000

Full time

3 days ago

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Job summary

SG WEDDINGS is hiring a Senior Content & Growth Marketing Specialist in Singapore. You will craft engaging wedding content, plan content calendars, and drive growth across Instagram and TikTok. You’ll optimize copy, visuals and ads, turning engagement into website visits.

You should have 5+ years in content or digital marketing, with strong writing and a knack for trends. This role focuses on creative execution and data-driven growth within Singapore’s wedding space.

Qualifications

At least 5 years of experience in content creation, social media or digital marketing.
Proven experience creating highly engaging content for wedding couples, ideally in Singapore.
Exceptional English copywriting, storytelling and editing skills.
Strong understanding of Instagram, TikTok, trends and virality.
Canva or Adobe design tools with basic video editing skills.
Hands-on knowledge of SEO, Google Ads, Meta Ads and analytics.
Creative self-starter who takes ownership from concept to execution.

Responsibilities

Create content that captures attention across Reels, carousels and posts.
Grow social media presence and own content strategy and calendars.
Write compelling copy for hooks, captions, headlines and articles.
Design graphics and edit short-form videos for social media.
Improve website traffic through SEO and paid ads and turn engagement into visits.
Analyze performance and iterate to grow the audience.