Head of Digital Marketing

SG WEDDINGS; Singapore; Sur place; SGD 70 000 - 110 000; Plein temps

Résumé du poste

SingaporeWeddings.com is seeking a Senior Digital Content & Growth Marketing Specialist to turn wedding stories into engaging Reels, carousels and posts. You will own the content strategy, plan calendars and craft copy that resonates with couples in Singapore.

With 5+ years in content or digital marketing, you’ll drive social growth, optimize SEO and ads, and use data to grow traffic and engagement. Can you spot fresh angles and execute from concept to publish?

Qualifications

• 5+ years in content creation, social media or digital marketing.
• Proven ability to create highly engaging content for weddings, ideally in Singapore.
• Excellent English copywriting, storytelling and editing skills.
• Strong knowledge of Instagram, TikTok trends and viral content.
• Hands-on design and basic video editing skills with Canva/Adobe.

Responsabilités

• Create content that gets attention: Reels, carousels, posts.
• Grow social presence: plan calendars and new ideas.
• Write copy with hooks, captions, headlines and articles.
• Design eye-catching graphics and edit short videos.
• Drive traffic: improve SEO and manage Google/Meta Ads.
• Track performance and iterate to grow the audience.

Connaissances

Content creation

Social media marketing

SEO & ads

Outils

Canva

Adobe Creative Suite

Description du poste

We're Hiring: Senior Digital Content & Growth Marketing Specialist

SingaporeWeddings.com | Full-Time | Singapore

Can you create content that people actually want to watch, save and share?

We're looking for a creative digital marketer who knows how to turn great stories into engaging content, grow a social media audience, and drive real results.

SingaporeWeddings.com is a new wedding editorial and directory platform with a big ambition - to become Singapore's go-to destination for everything wedding-related.

From extraordinary real wedding stories and expert advice to practical wedding guides and vendor discovery, we're building a platform that makes wedding planning easier, more inspiring and more enjoyable.

And we need someone who can help us take it to the next level.

What You'll Be Doing

• Create content that gets attention. Turn our wedding stories, guides and expert interviews into engaging Reels, carousels and social media posts.
• Grow our social media presence. Own our content strategy, plan content calendars and come up with fresh ideas that couples will love.
• Write copy that connects. Craft compelling hooks, captions, headlines and articles that make people stop scrolling.
• Bring ideas to life. Design eye-catching graphics and edit short-form videos for social media.
• Drive website traffic. Improve our SEO, manage Google Ads and Meta Ads, and turn content engagement into website visitors.
• Track, learn and improve. Analyse what works, experiment with new ideas and continuously find ways to grow our audience.

Who We're Looking For

• At least 5 years of experience in content creation, social media or digital marketing.
• Proven experience creating highly engaging content for wedding couples , ideally in Singapore's wedding industry.
• Exceptional English copywriting, storytelling and editing skills.
• Strong understanding of Instagram, TikTok, content trends and what makes content go viral.
• Proficiency in Canva or Adobe design tools, with basic video editing skills.
• Hands-on knowledge of SEO, Google Ads, Meta Ads and analytics.
• A creative self-starter who can take ownership of ideas from concept to execution.

Here’s What Matters Most to Us

We're not looking for someone who simply knows how to post on Instagram or run advertisements.

We're looking for someone who understands why people stop scrolling, what makes them care, and what inspires them to share.

Someone who can look at an ordinary wedding article and immediately see five exciting content angles.

Someone who's equally comfortable thinking creatively and using data to grow an audience.

We care more about what you've created and the impact you've made than how impressive your resume looks.

Singaporeans and PRs only.