Senior Commercial Manager, Oral Care

Dyson Institute; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Dyson Institute in Singapore is looking for a senior category owner to drive the oral care category strategy across the full product lifecycle. You will partner with Engineering, Finance, Operations, Revenue, Office of the CEO and Market teams to ensure consumer, commercial, clinical and business priorities are reflected in key decisions.

You will own the category roadmap, from portfolio planning and new product introduction through to optimization and end-of-life management, leading

Qualifications

• Extensive experience in category management, product management or portfolio management.
• Exposure to oral care, personal care or claims-led categories is advantageous.
• Proven commercial acumen with business cases and performance recommendations.
• Experience leading multi-market cross-functional programmes in a matrix organisation.
• Strong analytical capability to interpret large data sets for decisions.
• Excellent stakeholder management and senior-level communication.
• Strong project management and execution focus.

Responsibilities

• Develop and own category strategy grounded in market, consumer and competitive insight.
• Lead portfolio planning and roadmap discussions with senior decision-makers.
• Oversee cross-market product launches and launch readiness.
• Manage pricing, go-to-market and category activation strategies.
• Lead cross-functional workstreams and align senior stakeholders.
• Coach and develop team members and communicate performance to leaders.

Skills

Category management

Product management

Commercial strategy

Portfolio management

Analytical skills

Stakeholder management

Project management

Cross-functional leadership

Multi-market experience

Job description

About Us

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We're driven by progress and thrive on the challenge of relentless improvement. We're growing fast and our ambition is huge - more categories, more locations and more people.

About the Role

In this role, you will drive the development and execution of the oral care category strategy, ensuring a strong consumer-led portfolio that meets market needs and delivers sustainable commercial growth. You will own the category roadmap across the full product lifecycle, from portfolio planning and new product introduction through to ongoing optimisation and end-of-life management. Working across Dyson, you will partner closely with Engineering, Finance, Operations, Revenue, Office of the CEO and Market teams to ensure consumer, commercial, clinical and business priorities are reflected in key decisions. You will act as the senior category owner internally, using market insights, competitive intelligence and consumer understanding, alongside a working understanding of the regulatory environment oral care products operate in, to shape future opportunities and deliver category performance.

Key Responsibilities

Category & Portfolio Management

Own category strategy development, grounded in market, consumer and competitive insight across the evolving oral health and personal care landscape. Own business cases across the product lifecycle, making recommendations on risks, opportunities and deviations from agreed objectives. Lead portfolio planning and roadmap discussions, and put forward commercial recommendations for senior decision-making. Hold accountability for category performance, defining and driving actions to improve sales, profitability and market competitiveness.

Launch Readiness

Own cross-functional launch readiness for new products, setting the plan and holding functions to it. Direct stakeholders to ensure operational, commercial, marketing and market-entry readiness ahead of launch, factoring in market-by-market product registration and approval timelines. Govern launch milestones, risks and dependencies, resolving issues and escalating only where necessary. Oversee forecasting, launch planning and business performance reporting.

Commercial & Market Execution

Own pricing, go-to-market and category activation strategies. Translate market feedback and consumer insights into briefs for Commercial, Campaign and Creative teams. Partner with global and local teams to ensure consistent positioning, messaging and execution across differing market requirements. Lead development of product claims, value propositions and category narratives, working with Legal, Regulatory and Engineering to ensure claims are substantiated and appropriate for each market.

Cross-Functional Leadership

Build and sustain senior partnerships across Engineering, Finance, Operations, Revenue, Regulatory, Creative and Market teams. Influence senior stakeholders through data-driven insight and sound commercial judgement. Lead cross-functional workstreams and drive alignment on category priorities, including through matrixed and indirect teams. Coach and develop less experienced team members, setting standards for category thinking and execution. Communicate performance, risks and recommendations clearly at leadership level.

About You

Extensive experience in category management, product management, commercial strategy or portfolio management, including time operating at senior manager level. Exposure to oral care, personal care, health or other claims-led categories is an advantage. Proven commercial acumen, with a track record of owning business cases and performance recommendations through to decision. Familiarity with operating in a regulated product environment, and confidence working with Legal and Regulatory partners on claims substantiation and market compliance. Experience leading complex, multi-market cross-functional programmes in a matrix organisation. Strong analytical capability and ability to interpret large, complex datasets, including clinical, consumer and market data. Excellent stakeholder management, communication and influencing skills at senior level. Strong project management and execution focus. Comfortable operating in ambiguity, managing competing priorities and driving outcomes through others. Commercially and financially astute, with sound business judgement and a bias for action.

Equal Opportunity & Company Culture

Dyson is an equal opportunity employer. We know that great minds don't think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity. At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson employs 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education. Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world. The future doesn't just happen, we look to make it happen, to achieve leaps through pioneering new ideas.