Senior Buyer (Footwear & Apparel)

Baozun Asia Pte. Ltd.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Hunter is seeking a seasoned merchandising professional to oversee buying, assortment planning and inventory across Retail, E-commerce and Wholesale in Southeast Asia, including Singapore, Malaysia and Thailand. You will translate market insights into strategic product storytelling and optimize availability to drive sales and profitability.

You will collaborate with HQ and local markets, manage open-to-buy, forecast performance and coordinate with suppliers to ensure timely product delivery and

Qualifications

• 5–7 years of merchandising, buying or planning experience in fashion, footwear or lifestyle retail.
• Strong understanding of fashion cycles, end-to-end supply chain, OTB and inventory management.
• Excellent analytical and numerical skills to translate data into merchandising strategy.
• Strong communication and stakeholder management across markets and teams.
• Proactive, detail-oriented, organized with ability to manage multiple priorities.
• Proficient in MS Excel and BI tools.

Responsibilities

• Develop seasonal buying and merchandising strategies across Retail and Ecommerce.
• Build market-relevant product assortments and head-to-toe experience.
• Develop seasonal merchandise plans, sales forecasts and OTB.
• Monitor product performance and inventory positions; provide recommendations.
• Prepare weekly/monthly merchandising and performance reports.
• Coordinate PO placement with suppliers and track lead times.
• GTM product strategies: create seasonal catalogues and product stories.
• Collaborate with Marketing and Retail for launches and messaging.
• Manage product master data including SKUs, sourcing, costs and retail prices.
• Inventory and stock management: carryover, overstock, markdown risks.
• Replenishment support: forecast replenishment and work with HQ.

Skills

Analytical skills

Numerical skills

Communication & stakeholder management

Detail-oriented & organized

Prioritization & adaptability

Tools

MS Excel

BI tools

Job description

About Hunter

Founded in 1856 in Scotland, Hunter is a British heritage brand renowned for its iconic rubber boots. Over the years, Hunter has evolved into a lifestyle brand, offering a wide range of footwear, outerwear, bags, and accessories designed for outdoor performance in both rural and urban settings. In 2023, Authentic Brands Group announced a strategic partnership with Baozun Inc., through which Baozun acquired a 51% interest in Hunter’s intellectual property across Greater China and Southeast Asia. This partnership marks a new chapter of growth and innovation for Hunter in SEA region.

About The Job

This role will oversee designated market merchandising, buying and assortment planning, inventory management, and replenishment coordination across Retail, E-commerce and Wholesale channels. Working closely with Headquarters and local market team, you will ensure the right products are available in the right markets at the right time.

The ideal candidate should have strong analytical and planning capabilities, a solid understanding of retail merchandising and inventory management, and the ability to independently translate business needs and market insights into effective merchandising strategies that drive sales performance, inventory productivity and overall business profitability.

Key Responsibilities

1. Buying, Merchandising & Planning (50%)

   • Develop seasonal buying and merchandising strategies across Retail and Ecommerce to achieve sales, margin, sell-through targets for Singapore and Malysia direct channels.
   • Build market-relevant product assortments that prioritize brand storytelling, deliver a comprehensive head-to-toe customer experience and maximize commercial opportunities across different markets.
   • Develop seasonal merchandise plans, sales forecasts and Open-to-Buy (OTB) plans, covering seasonal launches, product lifecycle management and inventory allocation.
   • Monitor product performance, sales trends and inventory positions, providing actionable recommendations to optimize product productivity and profitability through effective in-season management.
   • Prepare and consolidate weekly and monthly merchandising and business performance reports for management review.
   • Coordinate purchase order (PO) placement with suppliers and track order status ,production lead times and delivery schedules to ensure timely execution.

2. GTM Product Strategies (15%)

   • Develop seasonal product catalogue, highlights, seasonal theme and product stories, providing clear Go-to-Market (GTM) direction to support commercial and marketing initiatives.
   • Collaborate with Marketing and Retail teams to ensure effective product launches and consistent product communication across channels.
   • Maintain and manage accurate and up-to-date product master data, including product codes (SKUs), sourcing information, cost prices and retail prices.

3. Inventory and Stock Management (20%)

   • Take ownership of Carryover product performance and recommend appropriate actions based on sales trends and inventory positions.
   • Monitor inventory levels to minimize overstock exposure, stock ageing and markdown risks.
   • Develop strategies to manage slow-moving products and improve inventory productivity and sell-through rates.
   • Review inventory performance regularly and recommend stock transfers, replenishment or other inventory optimization actions where necessary.

4. Replenishment and Distributor Order Support (15%)

   • Identify replenishment needs for best-selling products to maintain optimal stock availability and capture sales opportunities.
   • Collab with HQ teams on replenishment requirements, including stock availability, order confirmation and delivery timelines.
   • Support designated market distributor, particularly in Thailand, in managing replenishment and purchasing activities, including collecting and reviewing stock requirements, checking product availability with HQ.

Qualification and Skills:

• Minimum 5–7 years of relevant experience in merchandising, buying or merchandise planning in fashion, footwear or lifestyle retail industry.
• Solid understanding of fashion industry cycles, end-to-end supply chain process, retail merchandising principles, including seasonal buying, assortment planning, Sales forecasting, Open-to-Buy (OTB), inventory management and replenishment planning.
• Strong analytical and numerical skills, with the ability to interpret sales data, identify business trends and translate insights into actionable merchandising strategies.
• Strong communication and stakeholder management skills, with the ability to work effectively across different markets, cultures and cross-functional teams.
• Proactive, detail-oriented and highly organized, with strong problem-solving skills and the ability to manage multiple priorities independently.
• Strong at prioritizing workload and with a flexible attitude to change in priorities Proficient in MS Excel and BI tool.