Senior Business Development Executive

EM GENERAL INSURANCE AGENCY; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

EM GENERAL INSURANCE AGENCY is seeking an experienced Senior Business Development Executive to drive growth, expand distribution channels, and strengthen strategic partnerships within the general insurance industry. You will identify new business opportunities, manage key corporate accounts, and implement sales strategies to meet targets.

The role requires strong commercial acumen, excellent relationship management, and solid knowledge of general insurance products and market trends.

Qualifications

• Diploma or bachelor's degree in Business Administration, Finance, Insurance, Marketing, or a related field.
• Minimum 5 years of relevant experience in general insurance, business development, corporate sales, or insurance distribution.
• Established network of corporate clients, SMEs, brokers, or business partners is an advantage.
• Good understanding of general insurance products, market dynamics, and distribution channels.
• Proven track record in business development, revenue generation, and account management.
• Strong negotiation, presentation, communication, and interpersonal skills.
• Ability to develop business strategies, manage multiple accounts, and achieve commercial targets.
• Proficiency in Microsoft Office and sales reporting tools.
• Relevant insurance qualifications or regulatory certifications are an advantage, subject to the requirements of the role.

Responsibilities

• Develop and execute business development strategies to achieve revenue, premium production, and sales growth targets.
• Identify and pursue new business opportunities across individual, SME, and corporate customer segments.
• Expand the company's customer base through networking, referrals, market research, and strategic prospecting.
• Analyse market trends, competitor activities, and customer needs to identify potential growth opportunities.
• Prepare business proposals, quotations, presentations, and commercial recommendations.
• Establish and maintain strategic relationships with insurance brokers, corporate agents, business associations, referral partners, and other distribution channels.
• Identify potential business partners and negotiate mutually beneficial commercial arrangements, subject to company approval and applicable regulations.
• Develop new distribution channels to increase market reach and product penetration.
• Collaborate with internal teams to support partner onboarding, sales initiatives, and business campaigns.
• Build and maintain long-term relationships with corporate clients, SMEs, and key business accounts.
• Understand clients' business operations and insurance requirements to facilitate appropriate general insurance solutions.
• Manage client portfolios, renewals, cross-selling opportunities, and account retention.
• Coordinate with underwriting, claims, operations, and customer service teams to address client enquiries and service issues.
• Monitor client satisfaction and identify opportunities to strengthen relationships and improve retention.
• Establish sales forecasts, business plans, and measurable performance targets.
• Monitor sales pipelines, conversion rates, premium growth, and account profitability.
• Prepare regular sales reports and management updates.
• Review business performance and implement corrective actions where necessary.
• Ensure business development activities align with the company's strategic goals and risk appetite.
• Provide guidance and support to junior business development staff.
• Share market intelligence, sales techniques, and relationship management best practices.
• Work closely with marketing, finance, claims, and operations teams to deliver effective client solutions.
• Support the development of sales campaigns, product initiatives, and team performance improvement programmes.
• Ensure business development activities comply with applicable insurance regulations, internal policies, and ethical standards.
• Maintain accurate customer records, sales documentation, and business reports.
• Work within approved product, pricing, underwriting, and distribution guidelines.
• Protect confidential client and company information.

Skills

Relationship management

Negotiation

Presentation

Interpersonal skills

Market research

Education

Diploma or Bachelor's degree in Business Administration/Finance/Insurance/Marketing

Tools

Microsoft Office

Sales reporting tools

Job description

We are seeking an experienced and results-driven Senior Business Development Executive to drive business growth, expand distribution channels, and strengthen strategic partnerships within the general insurance industry.

The successful candidate will be responsible for identifying new business opportunities, developing relationships with corporate clients and business partners, managing key accounts, and implementing effective sales strategies to achieve business objectives. This role requires strong commercial acumen, excellent relationship management skills, and a good understanding of general insurance products and market trends.

2. Key Responsibilities

A. Business Development & Revenue Growth

• Develop and execute business development strategies to achieve revenue, premium production, and sales growth targets.

• Identify and pursue new business opportunities across individual, SME, and corporate customer segments.

• Expand the company's customer base through networking, referrals, market research, and strategic prospecting.

• Analyse market trends, competitor activities, and customer needs to identify potential growth opportunities.

• Prepare business proposals, quotations, presentations, and commercial recommendations.

B. Strategic Partnerships & Channel Development

• Establish and maintain strategic relationships with insurance brokers, corporate agents, business associations, referral partners, and other distribution channels.

• Identify potential business partners and negotiate mutually beneficial commercial arrangements, subject to company approval and applicable regulations.

• Develop new distribution channels to increase market reach and product penetration.

• Collaborate with internal teams to support partner onboarding, sales initiatives, and business campaigns.

C. Corporate Client & Key Account Management

• Build and maintain long-term relationships with corporate clients, SMEs, and key business accounts.

• Understand clients' business operations and insurance requirements to facilitate appropriate general insurance solutions.

• Manage client portfolios, renewals, cross-selling opportunities, and account retention.

• Coordinate with underwriting, claims, operations, and customer service teams to address client enquiries and service issues.

• Monitor client satisfaction and identify opportunities to strengthen relationships and improve retention.

D. Sales Performance & Business Planning

• Establish sales forecasts, business plans, and measurable performance targets.

• Monitor sales pipelines, conversion rates, premium growth, and account profitability.

• Prepare regular sales reports and management updates.

• Review business performance and implement corrective actions where necessary.

• Ensure business development activities align with the company's strategic goals and risk appetite.

E. Team Leadership & Collaboration

• Provide guidance and support to junior business development staff.

• Share market intelligence, sales techniques, and relationship management best practices.

• Work closely with marketing, finance, claims, and operations teams to deliver effective client solutions.

• Support the development of sales campaigns, product initiatives, and team performance improvement programmes.

F. Compliance & Risk Management

• Ensure business development activities comply with applicable insurance regulations, internal policies, and ethical standards.

• Maintain accurate customer records, sales documentation, and business reports.

• Work within approved product, pricing, underwriting, and distribution guidelines.

• Protect confidential client and company information.

3. Job Requirements

• Diploma or bachelor's degree in Business Administration, Finance, Insurance, Marketing, or a related field.

• Minimum 5 years of relevant experience in general insurance, business development, corporate sales, or insurance distribution.

• Established network of corporate clients, SMEs, brokers, or business partners is an advantage.

• Good understanding of general insurance products, market dynamics, and distribution channels.

• Proven track record in business development, revenue generation, and account management.

• Strong negotiation, presentation, communication, and interpersonal skills.

• Ability to develop business strategies, manage multiple accounts, and achieve commercial targets.

• Proficiency in Microsoft Office and sales reporting tools.

• Relevant insurance qualifications or regulatory certifications are an advantage, subject to the requirements of the role.

4. Key Performance Indicators (KPIs)

Performance will be assessed based on:

• Achievement of annual premium production and revenue targets.

• Number and volume of new corporate accounts acquired.

• Growth in strategic partnerships and distribution channels.

• Client retention and policy renewal rates.

• Cross‑selling and account development performance.

• Sales pipeline quality and conversion rates.

• Contribution to portfolio profitability and sustainable business growth.

• Compliance with company policies and regulatory requirements.

5. What We Offer

• Competitive remuneration package.

• Performance‑based incentives and bonuses, where applicable.

• Opportunities to build strategic business relationships and expand professional networks.

• Professional development and industry training.

• Career advancement opportunities within the general insurance industry.

• A collaborative working environment with exposure to corporate clients and strategic business initiatives.

6. Career Opportunity

This role offers an opportunity for an experienced insurance professional to take ownership of business growth, develop strategic partnerships, and contribute directly to the company's long‑term commercial success. The ideal candidate is commercially minded, relationship-driven, proactive, and capable of converting business opportunities into sustainable revenue.