Senior Brand Strategy Lead

TBWA\\Group Singapore; Singapore; On-site; SGD 50,000 - 90,000; Full time

Job summary

TBWA Group Singapore is seeking a capable mid-level specialist to help manage advertising campaigns from concept to delivery. You will coordinate with PMs, allocate resources, and ensure submissions meet client expectations on time and to standard.

You will also manage day-to-day client communications, support the strategy team with desktop research, and contribute to integrated campaigns across social and digital channels.

Qualifications

• 1–3 years’ experience in the advertising industry
• Understanding of the overall business operations, needs, challenges and objectives

Responsibilities

• Manage the process of projects including resourcing with PMs, as well as submission processes.
• Drive and review plans to ensure work is delivered on time, and according to standard.
• Anticipate roadblocks and adjust timelines / plans accordingly with minimal supervision.
• Day-to-day client management, maintaining regular contact with the client to ensure communication flows effectively
• Manage general internal and external communication amongst working team and clients
• Clear understanding and decoding of client feedback and responses required
• Understand strategic requirements to assist / provide support to strategy team from general to deep dive desktop research (e.g competitive or industry landscape research, market nuances, audience insights).
• Possess general strategic understanding of overall campaign planning.
• Informed of what’s happening in the client’s industry / business.
• Basic understanding of social / digital platforms, channels, formats, and trends and how these can be developed as part of integrated campaigns.
• Understand client and creative needs.
• Aware of and appreciate effective and bold creative work.
• Review basic creative work against clients ask to determine if brief has been met.
• Find solutions to mid-level problems.
• Day-to-day team management on campaign delivery.
• Clear on professional code of conduct within the Agency regulations, policy and culture.

Skills

Planning

Communication

Time management

Detail oriented

Teamwork

Job description

TBWA Group Singapore is seeking a capable mid-level specialist to help manage advertising campaigns from concept to delivery. You will coordinate with PMs, allocate resources, and ensure submissions meet client expectations on time and to standard.

You will also manage day-to-day client communications, support the strategy team with desktop research, and contribute to integrated campaigns across social and digital channels.