Senior Brand Strategist

Bulletproof; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Bulletproof in Singapore is seeking a Senior Brand Strategist to lead brand strategy efforts across global brands and APAC markets. You will shape positioning, worlds, and architecture, translating insights into clear territories that guide design and creative expression.

You will also collaborate with designers, run client workshops, and maintain high strategic rigour in a fast-paced environment, contributing to growth and standout creative output.

Qualifications

• Proven experience at a leading brand or design agency.
• Strong grounding in brand strategy, not just communications planning.
• Comfortable working in fast-paced, high-standards agency environments.
• Experience across multiple APAC markets is strongly preferred.

Responsibilities

• Lead the development of brand positioning, brand worlds, and brand architecture.
• Translate consumer, category, and cultural insights into clear creative territories that guide design and identity work.
• Build strong design principles and provide confident strategic critique.
• Partner closely with designers to inspire and elevate creative output.
• Lead or co-lead client workshops and strategic discussions with clarity and authority.
• Navigate multi-market APAC contexts, balancing global consistency with local nuance.
• Work independently, at speed, with a high bar for strategic rigour and craft.

Skills

Brand strategy

Strategic thinking

APAC markets

Client workshops

Creative collaboration

Job description

We are searching for a talentedSenior Brand Strategistto join ourSingapore studio.

...have you worked in the world's best agencies?

...do you have outstanding FMCG client management experience working with global brands?

...are you ready to level up?

If this sounds like you, we'd love to hear from you!

ABOUT US:

• 400+ strong global brand agency

• 100% independent

• 28 years young

• 8 studios around the world

Offering unrivalled creativity at global scale, Bulletproof is the world’s largest independent brand agency. Across eight studios, 400 liked-minded individuals create desire through disruption, delivering Growth, Standout and Fandom for our clients. Truly independent, we pride ourselves on shunning convention and getting sh*t done; above all, we march to the beat of our own drum.

As a business, we blur the lines between insight, innovation, strategy, design, digital, and environmental; all the while bringing our clients the very best of the best.

At Bulletproof we have three core beliefs:

WE BELIEVE GREAT IDEAS CHANGE THE WORLD

We believe in the power of creativity to influence human behaviour, affect change and pierce conventions.

WE BELIEVE PEOPLE MAKE THE DIFFERENCE

We celebrate human connectivity and culture, and believe diversity delivers richer, deeper thinking with an infectious energy.

WE BELIEVE NAÏVEity breeds brilliance

We believe remaining relentlessly curious and open to new possibilities leads to purer, more interesting and uncharted creative solutions.

ABOUT YOU:

This role is ideal for:

• A strategist from a top brand or design agency, or
• Someone with a creative/advertising background who has transitioned into brand strategy and now leads thinking confidently

You should already be fluent in core brand strategy tools and frameworks, able to operate independently from day one, and comfortable shaping work that directly informs design and creative expression.

Ideal Background

• Experience at a leading brand or design agency
• Strong grounding inbrand strategy, not just communications planning
• Comfortable working in fast-paced, high-standards agency environments
• Experience across multiple APAC markets is strongly preferred

What You’ll Do

• Lead the development ofbrand positioning, brand worlds, and brand architecture
• Translate consumer, category, and cultural insights intoclear creative territoriesthat guide design and identity work
• Buildstrong design principlesand provide confident, constructive strategic critique
• Partner closely with designers toinspire and elevate creative output
• Lead or co-leadclient workshops and strategic discussionswith clarity and authority
• Navigatemulti-market APAC contexts, balancing global consistency with local nuance
• Work independently, at speed, with a high bar for strategic rigour and craft

What We’re Looking For

• A strategist who can usedataand insights tobridge strategy and creativity seamlessly
• Someone who understands how brands are built throughsystems, worlds, and expression, not just messaging
• Confident in front of clients and creatives alike
• Structured thinker, but not rigid, able to adapt frameworks to the problem
• High ownership, strong taste, and excellent judgement

Bonus Experience

• Innovation strategy or portfolio architecture experience
• Experience shaping or evolving complex brand portfolios
• Exposure to large regional or global brand systems