Senior Associate, Media Planning

Wpp Group; Singapore; Hybrid; SGD 60,000 - 90,000; Full time

Benefits offered by this job

Medical and dental insurance

Paid time off

Partner discounts

Mental health days

Job summary

WPP Media in Singapore is seeking a Senior Associate in Media Planning to support integrated campaigns for leading brands. You will collaborate with cross-functional teams to translate client objectives into effective media strategies and executions.

The role emphasizes relationship management, data-driven insights, and proactive problem-solving across online and offline channels within a hybrid office setup.

Qualifications

• Minimally 2–3 years of media planning experience, preferably in a media agency.
• Experience in a client facing role.
• Keeps up to date with industry changes and latest practices and procedures.
• Builds meaningful relationships with team members, stakeholders and partners/publishers.
• Excellent administrative and organization skills mandatory.
• Strong attention to detail with high levels of accuracy mandatory.
• A good work ethic, problem-solving, and proficient time management skills.
• Looking for a new challenge and a step up in career.
• Positive attitude can take guidance and pro-active. And calm under pressure.
• Working knowledge of Microsoft Office software.

Responsibilities

• Develop and maintain relationships with clients, agency partners, and media partners.
• Work with the Manager on strategy development and idea generation for campaigns.
• Develop and present media plans/documents incorporating goals, recommendations, rationale, ideas, implementation, planning costs, and budget splits.
• Manage and deliver the day-to-day needs of the accounts.
• Develop and deliver necessary reports like media flowchart updates, budget updates, contact reports, competitive, post-campaign reports, in a timely manner.
• Manage negotiation, evaluation, and recommendation of media campaign proposals
• Work with the finance department to ensure all finance processes are adhered to and relevant data is updated.

Skills

Media planning

Client facing

Industry knowledge

Relationship building

Attention to detail

Time management

Problem-solving

Proactive

Microsoft Office

Excel dashboards

Verbal and written communication

Digital tools & social media

Pivot tables

Tools

Microsoft Office

Microsoft Excel

Pivot Tables

Job description

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.

For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other.

In this role it will be critical to embrace WPP & WPP Media's shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

You will play a key role as a Senior Associate, Media Planning working within a dynamic and multicultural team dedicated to delivering best-in-class campaigns. You will collaborate closely with fellow team members to support some of Singapore most respected and trusted brands - contributing to integrated media strategies that drive meaningful results and business growth.

In three months:

• On boarded onto the account with full induction/training into all facets of the account.
• Adopted best practices around client structure, channel-wise understanding, media planning, and exposure to both offline and online tech partners.
• Be familiar campaign processes (optimization, reporting, ways of working, requirements and billing).
• Demonstrate mastery of all platforms and systems which power media planning
• Work and collaborate closely with various internal specialist teams to ensure campaigns are managed from end-to-end ie Brief, Launch, Post Buys

In six months:

• Confidently running the client account independently, meeting all KPIs, and assuming client relationship management.
• Become a trusted advisor through strong justification of recommendations, strong timeline management, and delivering outcomes.
• Drive the testing of new channels, formats, betas, platforms, and other innovations for our clients.
• Taken on more client-facing responsibilities and get involved in weekly WIP meetings, attempting to educate and share new features and services.
• Assist the team in research, defining strategy to prepare presentation material.

In 12 months:

• Built strong client relationships measured by feedback from Agency Scores.
• Independently be able to analyze and provide insights per channel, recommendations and next steps

Responsibilities of the Role:

• Develop and maintain relationships with clients, agency partners, and media partners.
• Work with the Manager on strategy development and idea generation for campaigns.
• Develop and present media plans/documents incorporating goals, recommendations, rationale, ideas, implementation, planning costs, and budget splits.
• Manage and deliver the day-to-day needs of the accounts.
• Develop and deliver necessary reports like media flowchart updates, budget updates, contact reports, competitive, post-campaign reports, in a timely manner.
• Manage negotiation, evaluation, and recommendation of media campaign proposals
• Work with the finance department to ensure all finance processes are adhered to and relevant data is updated.

Skills and Experience

• Minimally 2-3 years of media planning experience, preferably in a media agency.
• Experienced in client facing role.
• Keeps up to date with industry changes and latest practices and procedures.
• Builds meaningful relationships with team members, stakeholders and partners/publishers.
• Excellent administrative and organization skills mandatory.
• Strong attention to detail with high levels of accuracy mandatory.
• A good work ethic, problem-solving, and proficient time management skills.
• Looking for a new challenge and a step up in career.
• Positive attitude can take guidance and pro-active. And calm under pressure.
• Working knowledge of all Microsoft Office software.
• Comfortable using Microsoft Excel and manipulating dashboards - an analytical mind that is creative as well as data-driven to identify trends/patterns and insights.
• Excellent verbal and written communication skills.
• Demonstrate genuine curiosity and proactiveness in the business
• Knowledge on digital tools and social/search media platforms
• Plus point - Proficient in excel formulas & pivot tables

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

Our benefits include competitive medical and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted. Please read our Privacy Notice for more information on how we process the information you provide.

Please read our Privacy Notice for more information on how we process the information you provide.