Senior Associate, Media Planning

WPP Media; Singapore; On-site; SGD 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Medical insurance

Retirement plans

Vision and dental insurance

Paid time off

Employee discounts

Mental health days

Job summary

WPP Media is seeking a Senior Media Planner to join our AI-driven media operating unit. You will develop and maintain relationships with clients, agency partners and media partners, collaborating on strategy and delivering end-to-end campaigns across markets.

You will work closely with internal specialist teams to ensure campaigns are managed from brief to post-buys, meeting KPIs and driving outcomes. A hybrid working model and ongoing professional development are offered.

Qualifications

• 2-3 years of media planning experience
• Experience in client facing roles
• Proficient in Excel and data analysis
• Strong written and verbal communication

Responsibilities

• Develop and maintain relationships with clients, agency partners, and media partners.
• Work with the Manager on strategy development and idea generation for campaigns.
• Develop and present media plans/documents incorporating goals, recommendations, rationale, ideas, implementation, planning costs, and budget splits.
• Manage and deliver the day-to-day needs of the accounts.
• Develop and deliver necessary reports like media flowchart updates, budget updates, contact reports, competitive, post-campaign reports, in a timely manner.
• Manage negotiation, evaluation, and recommendation of media campaign proposals

Skills

Media planning

Client facing

Excel

Dashboard analytics

Attention to detail

Time management

Communication

MS Office

Tools

Microsoft Excel

MS Office

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

You will play a key role as a Senior Media Planner, working within a dynamic and multicultural team dedicated to delivering best-in-class campaigns. You will collaborate closely with fellow team members to support one of the world's most respected premium brands — contributing to integrated media strategies that drive meaningful results across markets.

In three months:

• On boarded onto the account with full induction/training into all facets of the account.
• Adopted best practices around client structure, channel-wise understanding, media planning, and exposure to both offline and online tech partners.
• Be familiar campaign processes (optimization, reporting, ways of working, requirements and billing).
• Demonstrate mastery of all platforms and systems which power media planning
• Work and collaborate closely with various internal specialist teams to ensure campaigns are managed from end-to-end ie Brief, Launch, Post Buys
• Confidently running the client account independently, meeting all KPIs, and assuming client relationship management.
• Become a trusted advisor through strong justification of recommendations, strong timeline management, and delivering outcomes.
• Drive the testing of new channels, formats, betas, platforms, and other innovations for our clients.
• Taken on more client-facing responsibilities and get involved in weekly WIP meetings, attempting to educate and share new features and services.
• Assist the team in research, defining strategy to prepare presentation material.

In 12 months:

• Built strong client relationships measured by feedback from Agency Scores.
• Independently be able to analyze and provide insights per channel, recommendations and next steps

Responsibilities of the Role:

• Develop and maintain relationships with clients, agency partners, and media partners.
• Work with the Manager on strategy development and idea generation for campaigns.
• Develop and present media plans/documents incorporating goals, recommendations, rationale, ideas, implementation, planning costs, and budget splits.
• Manage and deliver the day-to-day needs of the accounts.
• Develop and deliver necessary reports like media flowchart updates, budget updates, contact reports, competitive, post-campaign reports, in a timely manner.
• Manage negotiation, evaluation, and recommendation of media campaign proposals
• Work with the finance department to ensure all finance processes are adhered to and relevant data is updated.

Skills and Experience

• Minimally 2-3 years of media planning experience, preferably in a media agency.
• Experienced in client facing role.
• Keeps up to date with industry changes and latest practices and procedures.
• Builds meaningful relationships with team members, stakeholders and partners/publishers.
• Excellent administrative and organization skills mandatory.
• Strong attention to detail with high levels of accuracy mandatory.
• A good work ethic, problem-solving, and proficient time management skills.
• Looking for a new challenge and a step up in career.
• Positive attitude can take guidance and pro-active. And calm under pressure.
• Working knowledge of all Microsoft Office software.
• Comfortable using Microsoft Excel and manipulating dashboards – an analytical mind that is creative as well as data-driven to identify trends/patterns and insights.
• Excellent verbal and written communication skills.
• Demonstrate genuine curiosity and proactiveness in the business
• Knowledge on digital tools and social/search media platforms

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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