Senior Analyst, Experience & Activation (Performance Specialist)

UNAVAILABLE; Singapore; On-site; SGD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive salaries

Annual compensation reviews

Personal development plans

Flexible Time Off

Parental leave

Impact Champions

Job summary

Assembly is seeking a Senior Analyst, Experience & Activation (Performance Marketing Specialist) to support client servicing and run end-to-end paid search campaigns, including work with Naver.

The role emphasizes localization of Korean keywords, collaboration with the Search Lead and Impact team, and regular performance reporting to translate data into actionable steps. Strong SEM skills are essential.

Qualifications

• 3–4+ years of digital marketing experience.
• Hands-on experience with search platforms such as Google Ads, Naver Search.
• Proficiency in web analytics tools such as GA4, Adobe Analytics or similar.
• Excellent MS Excel, Word, PowerPoint skills.
• Strong interest in SEM and growth in performance marketing.
• Attention to detail with numeracy and analytical skills.
• Self‑motivated, proactive, inquisitive team player with problem‑solving skills.
• Confident communicator with client-facing relationship management skills.

Responsibilities

• Localize and proofread Korean keywords, ad copies, and extensions for accuracy and brand alignment.
• Build and execute end-to-end Naver Search and Brand Search campaigns with proper taxonomy and tracking.
• Support campaign setup across Google Ads and Naver with naming conventions and structure.
• Double-check CIDs, tracking tags, ad extensions, and audience layering for campaign integrity.
• Conduct pre-launch QA on budgets, targeting, and ad status to ensure error-free campaigns.

Skills

Digital marketing

Google Ads

Naver Search

GA4

Adobe Analytics

MS Office

Tools

Google Ads

Naver

Job description

Overview

We are Assembly– and we’re not like the rest. We’re the modern alternative agency, bringing together industry-leading data, talent, and tech toFind the Change That Fuels Growthfor the best brands on the planet, including Lenovo, Lane Crawford, Marina Bay Sands, Fossil and more. Our diverse, global community of over 1,600 passionate experts combines global thinking with unmatched local expertise in more than 20 markets worldwide – enabling brands to engage and move consumers anywhere. We use STAGE, Assembly’s proprietary, privacy-centric data solutions platform, to surface powerful insights that transform into actionable brand opportunities. We’re at the cutting edge of new media, technology, and platforms embedded in the lives of today’s consumers, and we’re tapped into how culture and communities’ need change. We do this while staying steadfast in our commitment toLeave the World Better Than We Found Itthrough measurable social and environmental impact work.

Assembly was named The Drum’s APAC Media Agency of the Year in 2021

WHO WE’RE LOOKING FOR

The Senior Analyst, Experience & Activation (Performance Marketing Specialist) will work closely with the line manager and accounts director to support in servicing our client. The digital analyst will run end-to-end paid search campaigns, and gain exposure to unique platforms such as Naver.

Responsibilities

WHATYOU’LLBEDOINGONANYGIVENDAY

ExecutionSupport&QA

• LocalizeandproofreadKoreansearchkeywords,adcopies,andextensionstoensureaccuracy,brandalignment,andcompliancewithplatformpolicies.
• Buildandexecuteend-to-endNaverSearchandBrandSearchcampaigns,ensuringcorrecttaxonomy,trackingsetup,andcampaignstructure.
• SupportincampaignsetupacrossGoogleAdsandNaver,applyingfinalizedtaxonomy,namingconventions,andstructure.
• Double-checkCIDs,trackingtags,adextensions,andaudiencelayeringtoensurefullcampaignintegrity.
• Conductpre-launchQA(onbudgets,targeting,andadstatusestoensurecampaignsareerror-free.
• Verifypromotionalaccuracywithclientandflagissuesproactively.
• SetupandtrackA/Btestperformance,andflagoptimizationopportunitiesbasedonCTRgapsorconversiondrop-offs.
• MonitorKoreansearchtrendsandplatformupdates,surfacinginsightsthatinformfuturestrategy.

Collaboration&Communication

• WorkcloselywiththeSearchLead&Impactteamtoensuretimelyexecutionofdeliverables
• Liaisewithclientforcampaignbrief,keywordapproval,copyQAandpreviews
• Participateinweeklystatusmeetingsandpresentkeyoptimizationsorblockers.
• SharesummariesofplatformchangesthatmayaffectSEMdeliveryortracking

Reporting&PerformanceMonitoring

• PullandanalyzeweeklySEMperformancereports(traffic,CTR,CPV,ROAS,conversions)forNaverandGoogleKRcampaigns
• PartnerwiththeSearchLeadtoderiveinsightsandcontributetoQBRnarratives—translatingperformancedataintoactionablenextsteps.
• Maintainpacingdashboardsandhighlightanyanomalies
• Supportdailyandweeklyoptimizations:(pauseunderperformingkeywords,adjustbids,refreshcreativesandextensions).
• Maintainhistoricaltrackinglogsacrossbusinessunitsforperformancetransparency.
• ConductQAonscreenshotsandreportingdeliverablesforPOWD/POEdocumentation.

Required Skills

DOES THIS SOUND LIKE YOU?

• Minimally3–4+yearsofrelevantdigitalmarketingexperience
• Hands-onexperiencewithsearchplatformssuchasGoogleAds,NaverSearch
• ProficiencyinwebanalyticstoolssuchasGA4,AdobeAnalyticsorsimilar.
• ExcellentMicrosoftExcel,Word,PowerPointskills
• StronginterestinSEMandadesiretogrowinperformancemarketing.
• Excellentattentiontodetail,withstrongnumeracyandanalyticalskills.
• Self-motivated,proactive,andinquisitiveteamplayerwithstrongproblem-solvingskills
• Confidentcommunicatorwithgoodinterpersonalandclient-facingrelationshipmanagementskills

Benefits

WHY ASSEMBLY?

• We’re part of Stagwell, the challenger network built to transform marketing. We’re nimble, smart, and digital-first, and we’re quickly growing to take on the biggest legacy hold cos.
• We care about your growth – we offer competitive salaries, annual compensation reviews, and keep detailed personal development plans to ensure you’re hitting your personal and company goals.
• We recognize and celebrate your success…all the time! Whether it’s through company meetups, employee recognition programs, or just a regular day, we make sure our people’s achievements are known and appreciated!
• We’re truly a people-first organization. That’s why we offer a Flexible Time Off policy that puts you in control of your work-life balance, as well as market-leading primary and secondary caregiver and parental leave policies.
• We care about social and environmental Impact – we have dedicated Impact Champions that collaborate globally to make sure we’re leaving the world better than we found it.
• We have an amazing group of employee resource groups committed to guiding the agency to become more inclusive, diverse, and representative of the world around us.