Director, Experience & Activation

GLOBAL-ASM SINGAPORE PTE. LTD.; Singapore; On-site; SGD 180,000 - 280,000; Full time

Benefits offered by this job

Flexible Time Off

Competitive compensation

Caregiver and parental leave

Job summary

Assembly is seeking a Director, Experience & Activation to own a key regional account, leading strategic growth, planning excellence, and activation delivery across global, regional, and local levels.

You will drive cross-sell opportunities, co-lead client pitches, and manage stakeholder relationships while overseeing multi-market campaigns and governance. Fluent English and 9+ years in media agency roles are required.

Qualifications

• Minimum 9 years in media agency-side roles, with at least 4 years in a people-management position.
• Fluent English communication, verbal and written.
• Experience in integrated media planning with digital activation expertise.
• Proven ability to lead large regional account teams across offices and time zones.

Responsibilities

• Lead strategic growth and commercial planning for a key regional/global account.
• Oversee strategic media planning and local market adaptation across markets.
• Direct planning, activation, and delivery of multi-channel campaigns across SEM, Social, and Display.
• Define governance, measurement frameworks, and reporting across markets.
• Lead regional activation teams and ensure timelines, QA, and optimization.

Skills

Leadership

Strategic thinking

Stakeholder management

Account growth

English fluency

Job description

We are Assembly - and we're not like the rest. We're the modern alternative agency, bringing together industry-leading data, talent, and tech to Find the Change That Fuels Growth for the best brands on the planet, including Lenovo, Lane Crawford, Marina Bay Sands, Fossil and more. Our diverse, global community of over 1,600 passionate experts combines global thinking with unmatched local expertise in more than 20 markets worldwide - enabling brands to engage and move consumers anywhere. We use STAGE, Assembly's proprietary, privacy-centric data solutions platform, to surface powerful insights that transform into actionable brand opportunities. We're at the cutting edge of new media, technology, and platforms embedded in the lives of today's consumers, and we're tapped into how culture and communities' need change. We do this while staying steadfast in our commitment to Leave the World Better Than We Found It through measurable social and environmental impact work.

WHO WE'RE LOOKING FOR

An accomplished Director, Experience & Activation who will take ownership of a key regional account and is primarily responsible in leading the strategic growth and planning excellence while overseeing the activation delivery.

Due to the complex nature of this key global account, the ideal candidate must be able to demonstrate multi-tasking and time-management capabilities to manage client stakeholders and internal teams on global, regional and local levels.

WHAT YOU'LL BE BEING DOING ON ANY GIVEN DAY

Strategic Growth & Commercial

• Clear growth pathways, commercially viable solutions, and a partner who can translate business challenges into action
• Lead client conversations to uncover business challenges and identify growth opportunities
• Translate challenges into insight-led strategies and scalable solutions
• Drive cross-sell and upsell opportunities across the region, connecting global teams to accelerate growth
• Support SOW development, renewals, and commercial negotiations
• Co-lead pitches to secure new business

Strategic Media Planning & Local Market Adaptation

• Globally aligned strategies that flex to local market realities and unlock performance
• Lead quarterly and annual media planning across multiple markets
• Translate global strategy into locally relevant activation plans
• Adapt plans based on cultural nuance, media landscape, and consumer behaviour

Planning, Activation & Delivery

• Seamless, integrated execution across channels with clear accountability.
• Oversee multi-channel planning and activation across SEM, Social, and Display
• Guide teams to deliver integrated strategies and competitive propositions
• Manage priorities, resources, and timelines across markets
• Ensure high-quality, on-time campaign launches
• Troubleshoot escalations and resolve delivery challenges

Campaign Setup, Measurement & Governance

• Consistent, scalable frameworks with clear measurement and accountability.
• Ensure campaigns align with global frameworks while adapting to local structures
• Oversee measurement strategy and consistent reporting across markets
• Maintain governance across platform setup, KPI mapping, and tagging

Team Leadership & Delivery Excellence

• Strong leadership that drives quality, consistency, and continuous improvement.
• Lead regional activation teams (onshore and offshore)
• Drive accountability across timelines, QA, and optimisation
• Review performance regularly to improve efficiency and effectiveness

Stakeholder Management & Cross-Functional Alignment

• Clear communication, alignment, and collaboration across all stakeholders
• Act as the primary liaison across regional teams, markets, partners, and clients
• Align on priorities and share performance updates
• Contribute to strategic forums (QBRs, test & learn agendas, planning sessions)

Requirements

• Minimum 9 years in media agency-side roles, with at least 4 years in a people-management and managerial role
• Fluent English communication, verbal and written
• Experienced in integrated media planning, with a strong understanding of digital channels activation - with exceptional knowledge of conversion campaigns
• Significant proven experience in working with multiple stakeholders like media partners and external agencies
• Demonstrable experience in translating client objectives into feasible, well thought-out digital strategies with a focus towards performance marketing
• Strong knowledge of APAC media landscape to adapt and localise global and regional strategies
• Experience leading large scale account teams across different offices and time zones
• Strong experience in B2B and D2C is a plus

DOES THIS SOUND LIKE YOU?

• Team-leader, collaborator, contributor
• Pro-active, motivated, self-starter
• Out-of-the-box creative thinker
• Confident, responsible
• Process-driven, organised

Personality Attributes

• Team-leader, collaborator, contributor
• Pro-active, motivated, self-starter
• Out-of-the-box creative thinker
• Confident, responsible
• Process-driven, organised

Benefits

WHY ASSEMBLY?

• We're part of Stagwell, the challenger network built to transform marketing. We're nimble, smart, and digital-first, and we're quickly growing to take on the biggest legacy hold cos.
• We care about your growth - we offer competitive salaries, annual compensation reviews, and keep detailed personal development plans to ensure you're hitting your personal and company goals.
• We recognize and celebrate your success all the time! Whether it's through company meetups, employee recognition programs, or just a regular day, we make sure our people's achievements are known and appreciated!
• We're truly a people-first organization. That's why we offer a Flexible Time Off policy that puts you in control of your work-life balance, as well as market-leading primary and secondary caregiver and parental leave policies.
• We care about social and environmental impact - we have dedicated Impact Champions that collaborate globally to make sure we're leaving the world better than we found it.
• We have an amazing group of employee resource groups committed to guiding the agency to become more inclusive, diverse, and representative of the world around us.