Senior Manager, Experience & Activation

UNAVAILABLE; Singapore; On-site; SGD 80,000 - 120,000; Full time

Benefits offered by this job

Flexible Time Off

Market-leading caregiver leave policies

Annual compensation reviews

Job summary

Assembly, located in Singapore, is searching for a Senior Manager with a robust digital marketing background. The ideal candidate will lead strategic media planning and manage client relations effectively. Key responsibilities include driving media strategies for Display and Social channels and overseeing performance management. Candidates should have at least 7-9 years of agency experience and strong communication skills, alongside a deep understanding of digital channels and budget management. Attractive benefits include flexible time off and competitive salaries.

Qualifications

• 7–9 years of experience in media agency-side roles, with at least 3 years in a management role.
• Strong knowledge of Display and Social platforms is crucial.
• Experience in managing global/regional accounts with multiple stakeholders.

Responsibilities

• Lead media strategy planning for Display and Social channels.
• Translate marketing objectives into media plans.
• Lead performance management and reporting.

Skills

Media agency experience

Fluent English

Strong knowledge of Display and Social platforms

Integrated media planning

Budget pacing models

Advanced Excel skills

Incrementality tests

Global account management

Creative digital strategies

Understanding of APAC media landscape

Tools

Meta Ads Manager

TikTok Business Center

YouTube

DV360

Tableau

Adobe Analytics

Job description

Overview

WeareAssembly–andwe’renotliketherest. We’rethemodernalternativeagency,bringingtogetherindustry-leadingdata,talent,andtechtoFindtheChangeThatFuelsGrowthforthebestbrandsontheplanet,includingLenovo,LaneCrawford,MarinaBaySands,Fossilandmore.Ourdiverse,globalcommunityofover1,600passionateexpertscombinesglobalthinkingwithunmatchedlocalexpertiseinmorethan20marketsworldwide–enablingbrandstoengageandmoveconsumersanywhere.WeuseSTAGE,Assembly’sproprietary,privacy-centricdatasolutionsplatform,tosurfacepowerfulinsightsthattransformintoactionablebrandopportunities.We’reatthecuttingedgeofnewmedia,technology,andplatformsembeddedinthelivesoftoday’sconsumers,andwe’retappedintohowcultureandcommunities’needchange.WedothiswhilestayingsteadfastinourcommitmenttoLeavetheWorldBetterThanWeFoundItthroughmeasurablesocialandenvironmentalimpactwork.

AssemblywasnamedTheDrum’sAPACMediaAgencyoftheYearin2021

WHOWE’RELOOKINGFOR

ASeniorManagerwhohasawell-roundeddigitalmarketingbackground,excellentinmanagingclientrelations,hasafutureforwardandagilemindset,andisanindependentindividualwhocanbecollaborativelywithintheteam.

Duetothecomplexnatureofthesekeyaccounts,theidealcandidatemustbeabletodemonstratemulti-taskingandtime-managementcapabilitiestomanageclientstakeholdersandinternalteamsonglobal,regionalandlocallevels.

Responsibilities

WHATYOU’LLBEDOINGONANYGIVENDAY

StrategicResponsibilities

• Leadquarterlyandhalf-yearlymediastrategyplanningforDisplayandSocialchannels(Meta,TikTok,YouTube,Programmatic).
• Translatebusinessandmarketingobjectivesintofull-funnelmediaplansthatbalancereach,qualityofvisits,andconversion.
• Defineandmaintainalways-onvs.burststrategybymarket;adviseonbudgetsplitbycampaignobjective,adformat,andplatform.
• Integrateaudiencesegmentation,productlifecycle,seasonality,andpromotionwindowsintochannelactivation.
• LeadtestandlearnagendaincludingcreativeA/Btestingandadvocateforperformance-drivenadformats.
• Stayupdatedwithplatformchangesandproposepilotprogramsforearlyadoption.
• Translateplatformpartnerinsights(Meta,TikTok,YouTube,DV360,etc.)intoclient-readyopportunitiesthatscaleacrossmarkets.

Cross-functional&StakeholderManagement

• ActastheDisplay&Socialsubjectmatterexpertacrossinternalclientteams,ASMteams,andplatformpartners.
• PartnerwithSEMandplanningleadstoensurecross-channelconsistencyinstrategy,execution,andreporting.
• Escalateblockersoropportunitiestiedtobudget,performance,ortechnicalissuestointernalandclientstakeholders.
• Collaboratewithclientchannelandcreativetoensurecampaignandcreative-specificactivationsalignwithsalespriorities.

ExecutionOversight

• SuperviseQAchecklistacrossnamingconvention,CIDtagging,conversiontracking,campaignbuild
• Ensurebudgets,bidstrategies,andoptimizationgoalsareaccuratelyimplementedacrossallplatforms.
• Validatesetupacrossplatformswithcross-platformandmarketconsistency
• Coordinatewithanalystsandtheoffshoreteamformarket-specificadjustments(e.g.,language,localizedpromo,creativetailoring).
• Developintegratedaudiencestrategiesleveraging1stpartydata,2ndparty(publishersegments)and3rdparty(GWI,Bombora,etc)
• Collaboratewithcreativeandproductionpartnerstoreviewandoptimizeadcreativestailoredforeachplatform,audience,andfunnelstage.

PerformanceManagement&Reporting

• LeadweeklyandquarterlyreviewsofDisplay&Socialperformance,coveringtraffic,conversions,efficiency,andbudgetpacing.
• ApprovebudgetreallocationsacrossBUsandmarketsbasedonpacing,seasonality,andperformancetrends.
• Approvetestingroadmap(newplatforms,audiencemodels,adformats,measurementframeworks).
• Flagunderperformingtrendsandprovideactionablerecommendationsonmediamix,audiences,andcreativeoptimizations.
• DriveinsightsconsolidationacrossmarketsforQBRsandregionalreviews,connectingchannelperformancetorevenuegrowth.

Required Skills

DOESTHISSOUNDLIKEYOU?

• Minimum7–9yearsinmediaagency-sideroles,withatleast3yearsinapeople-managementandmanagerialrole
• FluentEnglishcommunication,verbalandwritten
• StrongknowledgeofDisplayandSocialplatforms(MetaAdsManager,TikTokBusinessCenter,YouTube,DV360,andProgrammaticbuyingtools)
• Experiencedinintegratedmediaplanning,withastrongunderstandingofdigitalchannelsactivation.
• Stronginbudgetpacingmodelsandforecastingaccuracyacrossproductsegmentsandmarkets.
• AdvancedExcel/LookerStudio/Tableau/AdobeAnalyticsreportingskills.
• Familiaritywithincrementalitytestsandotheradvancedmeasurements.
• Significantexperiencemanagingglobal/regionalaccountswithmultiplestakeholders(clients,mediapartners).
• Demonstrabletrackrecordoftranslatingclientobjectivesintofeasible,performance-orienteddigitalstrategiesacrossmarkets.
• StrongknowledgeofAPACmedialandscapetoadaptandlocaliseglobalandregionalstrategies
• Proventrackrecordinmanagingcomplexaccountswithmultiplestakeholdersacrossmultipletime-zoneseffectivelywhiledevelopingstrongclientrelationships
• Experienceleadinglargescaleaccountteamsacrossdifferentofficesandtimezones

PersonalityAttributes

• Teamleader,collaborator,contributor
• Proactive,motivated,self-starter
• Out-of-the-boxcreativethinker
• Confident,responsible
• Process-driven,organised
• ‘Neverstoplearning’attitude

Benefits

WHYASSEMBLY?

• We’repartofStagwell,thechallengernetworkbuilttotransformmarketing.We’renimble,smart,anddigital-first,andwe’requicklygrowingtotakeonthebiggestlegacyholdcos.
• Wecareaboutyourgrowth–weoffercompetitivesalaries,annualcompensationreviews,andkeepdetailedpersonaldevelopmentplanstoensureyou’rehittingyourpersonalandcompanygoals.
• Werecognizeandcelebrateyoursuccess…allthetime!Whetherit’sthroughcompanymeetups,employeerecognitionprograms,orjustaregularday,wemakesureourpeople’sachievementsareknownandappreciated!
• We’retrulyapeople-firstorganization.That’swhyweofferaFlexibleTimeOffpolicythatputsyouincontrolofyourwork-lifebalance,aswellasmarket-leadingprimaryandsecondarycaregiverandparentalleavepolicies.
• WecareaboutsocialandenvironmentalImpact–wehavededicatedImpactChampionsthatcollaborategloballytomakesurewe’releavingtheworldbetterthanwefoundit.
• Wehaveanamazinggroupofemployeeresourcegroupscommittedtoguidingtheagencytobecomemoreinclusive,diverse,andrepresentativeoftheworldaroundus.

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