Senior Account Manager

VML; Singapore; Hybrid; SGD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

VML Singapore is seeking a Senior Account Manager to lead and grow key client relationships across regional accounts. You will translate client needs into actionable plans, collaborate with strategy, creative, and delivery teams, and drive revenue growth.

With 5+ years in digital marketing and proven client leadership, you will manage complex accounts, deliver compelling proposals, ensure timely execution, and optimize performance using analytics.

Qualifications

• Bachelor’s degree or equivalent in a related field.
• Min 5 years of relevant experience in a digital marketing communications capacity with local and international clients
• Demonstrated track record of client relationship development and service
• Has basic working knowledge of Google Analytics
• Must be proactive, a self-starter and an excellent communicator both verbal and written
• Ability to create coherent and persuasive presentations with proficiency in Word, Excel, Outlook and PowerPoint
• Experience in the hospitality industry and/or programmatic/media agencies preferred.
• Possesses superior communication skills, both internal and client facing.

Responsibilities

• Works closely with & supports the Business Leads to translate the client’s vision and needs into business requirements, coordinate with strategy, creative & project teams on required deliverables, and manage client expectations.
• Identify and qualify new revenue opportunities within assigned client accounts.
• Proactively engage clients and identify opportunities and new interests that the client may not recognise to help drive revenue and benefit business needs as their trusted digital advisor
• Establish day to day working relationships with internal capabilities to ensure that we can continue to grow our business and deliver.
• Collaborate with project teams to define project scope and ensure the quality of services delivered
• Develop and deliver client-facing proposals and presentations for new business initiatives
• Ensure executional excellence within timeline and manage invoicing according to the contractual terms.
• Apply expertise in digital trends, technologies, business performance analysis, and user-centered design to develop and recommend innovative solutions for clients.
• Be a role model for stewardship between the client and the agency by balancing the account’s needs with avoiding unnecessary expenditures that could otherwise be avoided through proactive planning and resource management (working with the Ops team)
• Proactively identify potential client or revenue issues related to the services provided and advise the Company’s designated contact accordingly.

Skills

Client Relationship

Communication Skills

Project Management

Leadership

Team Collaboration

Digital Marketing

Business Acumen

Education

Bachelor’s degree or equivalent

Tools

Google Analytics

Job description

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brandsthat drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100.VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world’s leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Senior Account Manager

At VML Singapore, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

We are looking for a Senior Account Manager, responsible for establishing, maintaining, and growing strong external client relationships. This responsibility includes maintaining stable client relationships, achieving growth on existing accounts and ensuring world-class work. You are expected to be the cross-functional (and pan geographic) team leader and manage medium to large scale accounts or multiple accounts or independently manages brands within accounts.

What you’ll do

• Works closely with & supports the Business Leads to translate the client’s vision and needs into business requirements, coordinate with strategy, creative & project teams on required deliverables, and manage client expectations.
• Identify and qualify new revenue opportunities within assigned client accounts.
• Proactively engage clients and identify opportunities and new interests that the client may not recognise to help drive revenue and benefit business needs as their trusted digital advisor
• Establish day to day working relationships with internal capabilities to ensure that we can continue to grow our business and deliver.
• Collaborate with project teams to define project scope and ensure the quality of services delivered
• Develop and deliver client-facing proposals and presentations for new business initiatives
• Ensure executional excellence within timeline and manage invoicing according to the contractual terms.
• Apply expertise in digital trends, technologies, business performance analysis, and user-centered design to develop and recommend innovative solutions for clients.
• Be a role model for stewardship between the client and the agency by balancing the account’s needs with avoiding unnecessary expenditures that could otherwise be avoided through proactive planning and resource management (working with the Ops team)
• Proactively identify potential client or revenue issues related to the services provided and advise the Company’s designated contact accordingly.

Skills

• Able to understand the business issues clients face in a variety of industries.
• Possesses superior communication skills, both internal and client facing.
• Has strong relationship management, organizational and project management skills.
• Manages up and knows when to elevate internal and/or client concerns.
• Able to work effectively with a variety of internal teams and business groups, including Creative, Media and Technical Delivery Specialists.
• Able to identify opportunities for growth and incremental opportunities with client partners.
• Has a strong interest in technology or digital marketing
• Familiarity with ecommerce and online advertising is a plus.

Required Experience:

• Bachelor’s degree or equivalent in a related field.
• Min 5 years of relevant experience in a digital marketing communications capacity with local and international clients
• Demonstrated track record of client relationship development and service.
• Has basic working knowledge of Google Analytics
• Must be proactive, a self-starter and an excellent communicator both verbal and written.
• Ability to create coherent and persuasive presentations with proficiency in Word, Excel, Outlook and PowerPoint.
• Experience in the hospitality industry and/or programmatic/media agencies preferred.
• Possesses superior communication skills, both internal and client facing.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.