SEAO CRM & Clienteling Lead — Data-Driven Growth

Loewe; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

LOEWE in Singapore seeks a CRM Manager, SEAO, to shape data-led client engagement strategies across LOEWE SEAO. You will drive CRM and clienteling initiatives to boost loyalty, elevate the end-to-end client experience, and contribute to business growth.

Reports to the Managing Director, SEAO. Lead CRM strategy across SEAO, own client database quality, translate insights into targeted campaigns, track KPIs, and ensure privacy compliance.

Qualifications

• 7 years of experience in CRM, clienteling or customer engagement.
• Proven track record improving CRM performance via data-led campaigns.
• Strong analytical skills with data-driven segmentation.
• Experience with clienteling apps, dashboards and CRM ecosystems.
• Experience delivering client-centric activations and events that support brand and commercial outcomes.
• Excellent project management across multiple stakeholders.
• Knowledge of regional data privacy regulations is a plus.

Responsibilities

• Drive the execution of CRM strategy across SEAO, own acquisition, engagement and retention targets.
• Own the regional client database quality, data capture, accuracy and segmentation.
• Translate insights into targeted CRM campaigns with measurable business impact.
• Track, analyze, and optimize KPIs (recruitment, conversion, retention, client value).
• Ensure compliance with local data privacy regulations and LOEWE standards.
• Lead rollout and adoption of clienteling practices and tools across retail.
• Define localized clienteling strategies to improve recruitment, retention and loyalty.
• Equip retail teams with tools, training and guidelines for personalized experiences.
• Monitor performance through structured reporting and accountability across retail teams.
• Plan and execute client-centric activations that drive traffic, engagement and sales.
• Deliver high-impact VIC experiences to strengthen top client relationships and brand affinity.
• Oversee execution of client events and presentations with consistency and efficiency.
• Partner with retail, marketing and HQ to ensure aligned CRM execution across channels.
• Work with IT and external partners to maintain and enhance CRM tools.

Skills

CRM

Clienteling

Data analytics

Project management

Tools

CRM tools

Dashboards

Job description

LOEWE in Singapore seeks a CRM Manager, SEAO, to shape data-led client engagement strategies across LOEWE SEAO. You will drive CRM and clienteling initiatives to boost loyalty, elevate the end-to-end client experience, and contribute to business growth.

Reports to the Managing Director, SEAO. Lead CRM strategy across SEAO, own client database quality, translate insights into targeted campaigns, track KPIs, and ensure privacy compliance.