SEA Luxury Brand & Marketing Director

Content Creators; Singapore; On-site; SGD 180,000 - 300,000; Full time

Job summary

Audemars Piguet in Singapore is seeking a Regional Brand and Marketing Director to lead the SEA agenda, strengthen brand desirability, deepen client engagement and drive sustainable growth across the region.

Reporting to the CEO, SEA, you will translate global direction into regional initiatives, build and inspire the regional brand team, manage budgets, and partner with HQ, retail teams and agencies to maintain brand equity and deliver exceptional experiences.

Qualifications

• Minimum 8 years of experience in luxury, hospitality or premium client-facing environments.
• Significant exposure to brand management, marketing and client engagement.
• Strong SEA market knowledge and consumer insight.
• Proven ability to lead and develop high-performing teams.
• Fluent in English with excellent stakeholder communication.

Responsibilities

• Define and execute the SEA brand and marketing strategy aligned with global priorities.
• Translate strategic direction into impactful regional initiatives and client engagement programs.
• Lead integrated marketing activities across events, partnerships, media, PR, content and digital channels.
• Collaborate with retail teams to deliver exceptional client experiences and strengthen engagement across touchpoints.
• Drive locally relevant initiatives that preserve brand equity and exclusivity.
• Ensure consistent application of brand guidelines and high standards of execution.
• Build and maintain relationships with agencies, media partners and key stakeholders.
• Manage the regional marketing budget, monitor performance and leverage insights for future initiatives.
• Lead, coach and develop the regional brand team to foster a collaborative, high-performing culture.
• Partner closely with Headquarters and regional leadership to support strategic priorities and growth.

Skills

Brand leadership

Strategic marketing

Budget management

Team development

Stakeholder management

Communication

Education

Bachelor's degree in Marketing, Business, Communications or a related discipline

Job description

Audemars Piguet in Singapore is seeking a Regional Brand and Marketing Director to lead the SEA agenda, strengthen brand desirability, deepen client engagement and drive sustainable growth across the region.

Reporting to the CEO, SEA, you will translate global direction into regional initiatives, build and inspire the regional brand team, manage budgets, and partner with HQ, retail teams and agencies to maintain brand equity and deliver exceptional experiences.