Sales Manager (Events)

PEOPLE PROFILERS PTE. LTD.; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

PEOPLE PROFILERS PTE. LTD. is seeking a Sales Manager in Singapore to identify, develop, and secure new sales opportunities while managing existing client relationships to maximise revenue and achieve targets.

The role requires studying clients' business needs, proposing tailored venue solutions, and serving as the trusted advisor throughout the lifecycle, including travel for meetings and flexible hours for events.

Qualifications

• Bachelor's Degree or Diploma in Business, Marketing, Hospitality, Events Management, or related discipline.
• Minimum 5 years of experience in Sales, Business Development, Account Management, or Venue/Events Sales with proven targets.
• Experience in MICE, hospitality, events, exhibitions, or venue management is a plus.

Responsibilities

• Manage and grow existing client accounts by building strong, long-term relationships and understanding clients' objectives and event requirements.
• Serve as primary contact throughout sales and event lifecycle from inquiry to closure, coordinating with internal stakeholders for seamless service.
• Identify, develop and convert new business opportunities to achieve sales targets and revenue objectives.
• Build and maintain a strong sales pipeline via prospecting, networking, referrals, market intelligence, client meetings, presentations, venue tours, and site inspections.
• Monitor market trends, competitor activities, and customer insights to support sales strategy and growth.
• Prepare and deliver sales proposals and weekly sales activity reports.
• Maintain accurate sales forecasts, pipeline reports, customer records, and sales activities in CRM.
• Ensure compliance with company policies and sales governance; undertake other duties as assigned.

Skills

Negotiation skills

Presentation skills

Consultative selling

Stakeholder management

Relationship building

Independent worker

MS Office

CRM software

Education

Bachelor's degree or diploma in business/related

Tools

CRM systems

Microsoft Office

Job description

The Sales Manager is responsible for driving business growth by identifying, developing, and securing new sales opportunities while managing existing client relationships to maximise revenue and achieve sales targets. The role serves as a trusted advisor to clients by understanding their business needs and proposing tailored venue solutions that deliver value and exceptional customer experiences.

• Manage and grow existing client accounts by building strong, long-term relationships, understanding clients' business objectives and event requirements, and recommending customised venue solutions.
• Serve as the primary point of contact throughout the sales and event lifecycle, from initial enquiry through contract closure, event execution, and post-event follow-up, while coordinating closely with internal stakeholders to ensure seamless service delivery and client satisfaction.
• Identify, develop, and convert new business opportunities to achieve sales targets and revenue objectives.
• Build and maintain a strong sales pipeline through proactive prospecting, networking, referrals, market intelligence, client meetings, sales presentations, venue tours, and site inspections.
• Monitor market trends, competitor activities, and customer insights to support sales strategy and business growth.
• Prepare and deliver sales proposals and weekly sales activities reports.
• Maintain accurate sales forecasts, pipeline reports, customer records, and sales activities in the CRM system.
• Ensure compliance with company policies, contractual obligations, and sales governance processes.
• Undertake other duties assigned by the Reporting Officer from time to time.

Qualifications

• Bachelor's Degree or Diploma in Business, Marketing, Hospitality, Events Management, or a related discipline.
• Minimum 5 years of experience in Sales, Business Development, Account Management, or Venue/Events Sales related, with a proven track record of achieving sales targets.
• Experience in the MICE, hospitality, events, exhibitions, or venue management industry will be an advantage.
• Strong negotiation, presentation, and consultative selling skills.
• Excellent stakeholder management and relationship-building abilities.
• Self-motivated, results-oriented, and able to work independently in a fast-paced environment.
• Proficient in Microsoft Office applications and CRM systems.
• Willing to travel for client meetings and work flexible hours, including evenings or weekends, when required for events.

All Successful candidates can expect a very competitive remuneration package and a comprehensive range of benefits.