Sales Manager Direct Nat & Distn SEA

Sennheiser Group; Singapore; On-site; SGD 90,000 - 150,000; Full time

Benefits offered by this job

Inspiring work environment

Flexible working models

International collaboration

Job summary

Sennheiser Group in Singapore seeks an experienced Sales Specialist to identify new business opportunities and build long-term partnerships. You will drive proactive selling, manage price negotiations, and maintain strong relationships with resellers, integrators, and end users.

The role requires 5+ years in B2B or field sales in professional audio/AV, with English proficiency and driving license. Travel island-wide is expected; Mandarin skills are a plus.

Qualifications

• Diploma or Degree in any discipline; candidates with a strong track record in technical sales may be considered in lieu of formal qualifications.
• Minimum 5 years of B2B or field sales experience, preferably in Professional Audio, AV, or related technical solutions.
• Minimum 3 years of hands-on knowledge in the audio or AV industry; familiarity with IT infrastructure and networking is an advantage.
• Proficient in English (written and spoken); ability to communicate in Mandarin or other regional languages is a plus.
• Possession of a Singapore Class 3/3A driving licence is an advantage, as the role requires regular travel island-wide to meet clients.

Responsibilities

• Tap into sales potential by prospecting new customers and expanding account bases.
• Act as focal point of contact to customers and proactively sell products and solutions.
• Develop account strategies, manage price and contract negotiations, and monitor KPI targets.
• Coordinate with Technical Application Engineering/Internal Sales Support for order realization.
• Maintain CRM records of visitation activities, leads, opportunities and projects.

Skills

B2B sales experience

Technical sales knowledge

English proficiency

Mandarin or regional language skills

CRM usage

Education

Diploma or Degree in any discipline

Tools

CRM software

Job description

Sound made by Sennheiser – For more than 80 years, we are among the world’s leading manufacturers of audio products, building the future of audio. We are proud of our finely engineered microphones and audio solutions that connect people and create remarkable sound experiences - whether in the studio, conference room, or on stage.
For us, the audio industry is one of the most exciting to work in. In our global family business, you can expect not only a unique team where we trust, value and support each other, but also the opportunity to make your own significant contribution to our collective progress.

Sounds good? Join us as

This role focuses on identifying new business opportunities, developing long-term customer partnerships, and delivering technical product solutions that meet customer needs. You will be responsible for proactively selling Sennheiser and Neumann products to a combination of customers such as Resellers, Dealers, Integrators, Distributors, National accounts, and End Users. You will maintain, strengthen and develop relationships with existing customers, expand customer networks, solve customer challenges proactively, as well as manage price and contract negotiations. You will be responsible for meeting and exceeding individual territory sales objectives and sub-regional sales objectives as well as assigned KPIs. You are responsible for increasing market share by performing the following responsibilities.

Acquisition and Prospecting

• Tap into sales potential through presence at relevantCustomerevents (trade-fairs,salesor customer events)
• DevelopCustomer Accountacquisition/expansion strategy
• Approach andacquirenewcustomers

Active Selling

• Act as focal point of contact toCustomers
• Proactively sell products and solutions toCustomers
• Conduct detailed meeting preparations, including usage of tools (e.g.need and solution assessment)
• Present SennheiserUSPs and benefits toCustomers
• Plan sales in line with (corporate) strategy
• Conduct all negotiation activities withCustomers(e.g.yearly negotiations and temporary discounts)

Strategic Account Development

• Cultivate and develop existingCustomersin the long term
• Analyze needs and outline business potential forCustomers(listing, stock management, promo activities)
• Create development plans including individualobjectives(qualitative, financial) and detailed strategies
• Develop strong relationships betweenCustomersstakeholders and Sennheisercounterparts
• Analyze market/competitors
• Monitor and analyze KPIs and draw meaningful conclusions

Order Management

• Track and monitor order realization process (e.g.track order in system)supported by Technical Application Engineering/Internal Sales Support

Customer Service

• HelpCustomerswith technical advice
• Bring in Technical Application Engineer or other support functions as needed

Administration

• Document visitation activities, leads, opportunities, and projects in IT System (CRM)

Job Requirements:

• Diploma or Degree in any discipline; candidates with a strong track record in technical sales may be considered in lieu of formal qualifications
• Minimum 5 years of B2B or field sales experience, preferably in Professional Audio, AV, or related technical solutions
• Minimum 3 years of hands‑on knowledge in the audio or AV industry; familiarity with IT infrastructure and networking is an advantage
• Proficient in English (written and spoken); ability to communicate in Mandarin or other regional languages is a plus
• Possession of a valid Singapore Class 3/3A driving licence is an advantage, as the role requires regular travel island-wide to meet clients

What you can expect from us:

• Inspiring Work Environment: Become a part of our international family business, where a modern and dynamic work atmosphere awaits you. At Sennheiser, people and their mindset are at the heart of everything we do - they are our most valuable asset.
• Flexible Working Models: We offer flexible working hours and mobile work options to help you balance your professional and personal life.
• International Collaboration: Look forward to working in a global team collaboration and contributing to exciting projects that shape the future of audio.

The audio world is diverse — from concerts and lecture halls to streaming platforms, meeting spaces, and studio recordings. So are we at Sennheiser. We welcome applicants from all backgrounds, regardless of gender identity, national origin, sexual orientation, ethnicity, religion, disability, or age.

Do you want to join the team?

Do you have any questions?
Please feel free to contact us at [e-mail].