Sales Manager

3SI PTE. LTD.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

3SI PTE. LTD. is seeking a Sales Manager to drive growth by developing new customers, expanding key accounts and leading the sales team. You will guide tender submissions, ensure profitable quotes, and maintain strong relationships with consultants, owners, and end users.

Ideal candidates bring 5–8 years in B2B security solutions sales, with experience in government and enterprise tenders and strong commercial negotiation skills.

Qualifications

• Experience in selling integrated security solutions and services.
• Strong ability to develop sales strategies and meet targets.
• Proven track record in tender submissions and client negotiations.

Responsibilities

• Develop and execute sales strategies to achieve annual sales targets.
• Identify and pursue new business opportunities across sectors including government and critical infrastructure.
• Build long-term relationships with consultants, system owners and end users.
• Lead RFIs, RFQs and tender submissions with cross-functional teams.
• Lead, coach and mentor the sales team and set KPIs.
• Maintain CRM records and forecast revenue.

Skills

B2B sales

Strategic account management

Tender management

Commercial negotiations

Education

Diploma or Degree in Engineering, Business, IT, Marketing or equivalent

Job description

Position Overview

The Sales Manager is responsible for driving business growth by developing new customers, expanding existing key accounts, leading the sales team, and achieving the company's revenue and profitability targets. The role requires strong experience in security technology solutions, strategic account management, tender management, and commercial negotiations.

The successful candidate must be capable of selling integrated security solutions including CCTV, Access Control, PSIM, AI Video Analytics, Perimeter Intrusion Detection Systems (PIDS), Intercom, VMS, Cybersecurity, Command &Control Systems, and associated maintenance services.

Key Responsibilities

Business Development

• Develop and execute sales strategies to achieve annual sales targets.
• Identify and pursue new business opportunities across commercial, industrial, government, critical infrastructure, airports, seaports, healthcare, education, and data centre sectors.
• Build long-term relationships with consultants, system owners, contractors, developers, and end users.
• Generate qualified sales leads through networking, referrals, and strategic partnerships.

Key Account Management

• Manage and grow strategic customer accounts.
• Conduct regular client meetings and business reviews.
• Understand customer challenges and recommend suitable technology solutions.
• Ensure high customer satisfaction and long-term retention.

Tender & Proposal Management

• Lead the preparation of RFIs,RFQs and tender submissions.
• Coordinate with presales,engineering and procurement teams to develop competitive proposals.
• Ensure quotations are commercially sound while maintaining target profit margins.
• Review tender requirements,identify commercial risks, and propose mitigation strategies.

Sales Leadership

• Lead, coach and mentor the sales team.
• Set KPIs and monitor sales performance.
• Conduct weekly pipeline reviews and forecast meetings.
• Develop individual sales improvement plans.

Commercial Negotiation

• Lead commercial negotiations with customers.
• Protect company margins while maximising project value.
• Negotiate contract terms,payment milestones, warranties and service agreements.
• Resolve commercial issues during project execution.

Market Intelligence

• Monitor market trends and competitor activities.
• Identify emerging technologies and business opportunities.
• Recommend new products and strategic partnerships.

Cross Functional Collaboration

• Work closely with Engineering,Presales, Project Management, Procurement, Finance, and Service & Maintenance teams.
• Ensure smooth transition from sales to project execution.

Sales Reporting

• Maintain accurate CRM records.
• Prepare weekly sales reports.
• Forecast monthly, quarterly and annual revenue.
• Track opportunity conversion rates and pipeline health.

Products & Solutions

• Integrated Security Systems
• CCTV & Video Surveillance
• Access Control Systems
• Visitor Management Systems
• PSIM
• Video Management Systems (VMS)
• AI Video Analytics
• Facial Recognition
• ANPR Systems
• Perimeter Security
• Thermal Cameras
• Radar Systems
• Intercom Systems
• Cybersecurity Solutions
• Network Infrastructure
• Server & Storage Solutions
• Command & Control Centres
• Cloud Security Solutions
• Maintenance & Managed Services

Key Performance Indicators (KPIs)

• Annual Sales Revenue
• Gross Profit Achievement
• Gross Margin Percentage
• New Customer Acquisition
• Existing Customer Growth
• Tender Win Rate
• Quotation Conversion Rate
• Sales Pipeline Value
• Customer Retention Rate
• Maintenance Contract Sales
• Recurring Revenue Growth
• CRM Accuracy
• Customer Satisfaction

Requirements

• Diploma or Degree in Engineering, Business, IT, Marketing or equivalent.
• Minimum 5–8 years of B2B sales experience.
• At least 3 years in the security systems integration industry.
• Experience with government and enterprise tenders is an advantage.
• Strong understanding of Singapore security