Sales Manager

Swan Analytical Singapore Pte Ltd; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Swan Analytical Singapore Pte Ltd is seeking a Sales Manager – Vertical Markets to drive revenue growth for online water analyzers across designated industry sectors in Singapore. You will lead solution-based selling, nurture key accounts, and influence early design stages with end users,Consultants, EPCs and system integrators.

This role requires a technical background, 5 years of B2B sales experience in process instrumentation or industrial automation, and a proven track record in regulated

Qualifications

• Diploma or bachelor's degree in engineering, Environmental Science, Chemistry, or related technical field.
• 5 years of B2B sales in process instrumentation, analytical equipment, or industrial automation.
• Proven track record in capital equipment or solution sales within Singapore.
• Experience selling into regulated or industrial verticals, preferably National Water Agency.
• Strong consultative and solution-selling capabilities.
• Excellent communication, presentation, and negotiation skills.
• Ability to work independently and manage complex sales cycles.

Responsibilities

• Develop and execute vertical-specific sales strategies for online water analyzers.
• Achieve and exceed annual sales targets, order intake, and margin objectives.
• Identify new business opportunities within assigned verticals and convert leads into long-term customers.
• Manage the full sales cycle: prospecting, technical clarification, proposals, negotiation, and closing.
• Build and maintain strong relationships with end users, plant owners, consulting engineers, EPC contractors, system integrators.
• Act as the primary commercial contact for key strategic accounts.
• Support specification positioning and project influence at early design stages.
• Promote value-based solutions combining analyzers, sensors, software, and services.
• Work with application engineers and service teams to develop sound proposals.
• Conduct product presentations, technical seminars, and customer demonstrations.

Skills

B2B sales

Capital equipment

Solution selling

Consultative selling

Industrial automation

Regulated markets

Education

Diploma or Bachelor's degree

Job description

About the role

The Sales Manager – Vertical Markets is responsible for driving revenue growth and market penetration of online water analyzers across assigned industry verticals in Singapore. This role focuses on solution selling, key account development, and strategic engagement with end users, consultants, EPCs, and system integrators within regulated and industrial environments.

Key responsibilities

• Develop and execute vertical-specific sales strategies for online water analyzers (e.g. pH, conductivity, TOC, turbidity, chlorine etc)
• Achieve and exceed annual sales targets, order intake, and margin objectives
• Identify new business opportunities within assigned verticals and convert leads into long-term customers
• Manage the full sales cycle: prospecting, technical clarification, proposals, negotiation, and closing
• Build and maintain strong relationships with end users, plant owners, consulting engineers, EPC contractors, system integrators.
• Act as the primary commercial contact for key strategic accounts
• Support specification positioning and project influence at early design stages
• Promote value-based solutions combining analyzers, sensors, software, and services
• Work closely with application engineers and service teams to develop technically sound proposals
• Conduct product presentations, technical seminars, and customer demonstrations

About you

• Diploma or bachelor's degree in engineering, Environmental Science, Chemistry, or a related technical field
• 5 years of B2B sales experience in process instrumentation, analytical equipment, or industrial automation
• Proven track record in capital equipment or solution sales within Singapore
• Experience selling into regulated or industrial vertical markets preferably National Water Agency
• Familiarity with online water analyzers or liquid analytical technologies is strongly preferred
• Strong consultative and solution-selling capabilities
• Good understanding of water treatment processes and industrial applications
• Excellent communication, presentation, and negotiation skills
• Strategic mindset with hands-on execution capability
• Ability to work independently and manage complex sales cycles