Sales Manager

BABILOU FAMILY SINGAPORE PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A dynamic preschool management company in Singapore is seeking an experienced Sales Manager to lead enrolment efforts across 60 centres. The successful candidate will have a strong sales management background, exceptional leadership skills, and the ability to drive a culture of excellence and accountability among teams. Responsibilities include monitoring sales performance, developing sales strategies, and fostering stakeholder engagement. The ideal candidate will possess a Bachelor's degree and have at least 8 years of experience in sales, with a focus on leadership roles.

Qualifications

• At least 8 years of experience in sales, with a minimum of 3 years in a sales leadership role.
• Strong track record of achieving and exceeding sales targets in a competitive market.
• Experience managing large teams, including call centre functions, preferred.

Responsibilities

• Lead and manage the Sales Lead, Sales Executives, and Call Centre to deliver enrolment targets.
• Monitor and report KPIs including enquiry-to-tour and enrolment targets.
• Develop and implement sales strategies for the entire sales organisation.

Skills

Negotiation

CRM

Coaching

Lead Generation

Sales

Leadership

Sales Management

Sales Excellence

Selling

Marketing

Strategy

Talking Points

Accountability

Customer Focus

Business Development

Education

Bachelor’s degree in Business, Marketing, or a related field

Job description

Roles & Responsibilities

Job Description for Sales Manager

This position reports to Sales & Marketing Director. We are seeking an experienced and dynamic Sales Manager to lead our enrolment efforts across 60 preschool and student care centres in Singapore. This is a high-impact role that requires strong leadership, strategic thinking, and the ability to inspire teams to achieve ambitious sales targets. The ideal candidate will have a proven track record in sales management, exceptional people skills, and the drive to create a culture of excellence and accountability.

Key Responsibilities

Sales Performance & Accountability

• Take full ownership of overall sales performance and conversion rates across all centres.
• Monitor and report KPIs, including enquiry-to-tour, tour-to-enrolment, and overall enrolment targets.
• Take initiative to address challenges, identify opportunities, and implement creative strategies to close sales.

Leadership & Team Management

• Lead and manage the Sales Lead, Sales Executives (PLOs), and Call Centre to deliver enrolment targets.
• Coach, motivate, and guide the team to achieve individual and collective KPIs.
• Build a collaborative culture where sales excellence, accountability, and customer focus are top priorities.

Sales Strategy & Innovation

• Develop and implement sales strategies for the entire sales organisation, including principals conducting school tours.
• Innovate and propose new lead generation and lead hunting methods to expand the pipeline.
• Analyse market trends and parent behaviours to continuously refine sales approaches.

Centre Readiness & Operational Alignment

• Conduct regular visits to all 60 centres to ensure:
  • Centres are presentable and ready for tours.
  • Principals and staff are trained and confident in handling prospective parents.
  • Consistent application of sales processes across locations.
  • Provide actionable feedback and follow-up plans to principals and staff.

Sales Communication & Standards

• Develop and standardise sales communication templates, including:
  • Enquiry responses and tour confirmations.
  • Follow-up emails, SMS, or WhatsApp templates.
  • Call centre answering scripts and enquiry-handling guidelines.
  • School tour scripts and talking points for principals.
  • Define and enforce follow-up standards (speed, frequency, quality) to ensure no leads are left unattended.
  • Monitor CRM activity to ensure consistent, timely, and persuasive communication at every stage of the funnel.

Stakeholder Engagement

• Hold regular meetings with school principals to align on enrolment strategies, share best practices, and support tour conversion.
• Collaborate closely with the Marketing team to ensure lead flow, campaign alignment, and consistent messaging.
• Foster strong relationships with both internal stakeholders and external partners to strengthen enrolment performance.

Qualifications & Requirements

• Bachelor’s degree in Business, Marketing, or a related field.
• At least 8 years of experience in sales, with a minimum of 3 years in a sales leadership role.
• Strong track record of achieving and exceeding sales targets in a competitive market.
• Experience managing large teams, including call centre functions, preferred.
• Excellent communication, coaching, and interpersonal skills.
• Highly organised, data-driven, and comfortable using CRM systems to drive performance.
• Ability to travel frequently across multiple centres in Singapore.

Tell employers what skills you have

• Negotiation
• CRM
• Coaching
• Lead Generation
• Sales
• Leadership
• Sales Management
• Sales Excellence
• Selling
• Marketing
• Strategy
• Talking Points
• Accountability
• Customer Focus
• Business Development