SALES MANAGER

shinya izakaya llp; Singapore; On-site; SGD 110,000 - 190,000; Full time

Job summary

Shinya Izakaya LLP in Singapore is seeking an experienced Sales & Marketing Manager to drive growth for our Japanese restaurant brand. You will lead strategic sales planning, market research, and promotional campaigns to achieve revenue targets while enhancing profitability and supporting food safety governance.

Collaborating with the Managing Director, you will develop pricing strategies, manage budgets, and expand market reach through branding and targeted campaigns to increase restaurant

Qualifications

• 8+ years of overall experience in sales and marketing management within the F&B industry.
• 3–5 years of dedicated experience in the foodstuff/food retail sector.

Responsibilities

• Develop and execute sales and marketing strategies aligned with growth objectives.
• Forecast sales volumes, targets, and profit margins; manage budgets and variances.
• Plan and measure merchandising, branding initiatives and seasonal promotions to drive footfall and sales.
• Maintain and nurture relationships with corporate clients, event organizers and trade partners.
• Ensure food safety standards and compliance within sales and operational activities.

Skills

Sales & Marketing Strategy

Market Research

Forecasting

Budget Management

Branding & Merchandising

Client Relationships

Food Safety Governance

Networking

Job description

Job Summary

Shinya Izakaya LLP is looking for an experienced and dynamic Sales & Marketing Manager to drive business development and growth for our Japanese restaurant brand. The successful candidate will lead strategic sales planning, market research, and promotional campaigns to achieve and exceed revenue targets. In addition to expanding market reach and enhancing product profitability, this role plays an essential part in supporting our restaurant's food safety and compliance frameworks.Key Responsibilities

• Sales & Marketing Strategy:

  • Develop and execute comprehensive sales and marketing strategies aligned with company growth objectives.

  • Analyze market trends, competitor strategies, and customer feedback to derive actionable insights, optimize campaigns, and enhance customer satisfaction.

• Financial & Revenue Management:

  • Forecast annual sales volumes, targets, and profit margins for existing and new menu offerings/products.

  • Prepare budgets, monitor marketing expenditures, evaluate financial performance variances, and implement corrective actions as necessary.

  • Collaborate directly with the Managing Director to establish competitive pricing structures and promotional selling prices based on prevailing market conditions.

• Market Development & Branding:

  • Monitor operational costs, market supply and demand, and competitor offerings to adjust marketing strategies proactively.

  • Plan, implement, and measure merchandising approaches, brand initiatives, and seasonal promotional programs to drive restaurant footfall and sales growth.

  • Enhance product marketability and profitability through innovative packaging, branding ideas, and strategic marketing targeted at diverse customer segments.

• Client Relationship & Business Networking:

  • Maintain and nurture strong relationships with key corporate clients, event organizers, and trade partners through regular engagement and tailored offerings.

  • Stay informed on industry trends by participating in professional associations, networking events, and food fairs.

• Quality & Food Safety Governance:

  • Serve as an active member of the internal Food Safety Team, taking functional responsibility for relevant food safety standards and compliance clauses within sales and operational activities.
    

    ob Requirements & Competencies

    Required Competencies & Qualifications:

    • Work Experience:

      • Minimum 8 years of overall experience in sales and marketing management within the Food & Beverage (F&B) industry.

      • Must possess 3 to 5 years of dedicated experience specifically within the foodstuff or food retail sector.

    • Functional Skills:

      • Demonstrated track record in revenue forecasting, budget management, promotional planning, and sales execution.

      • Good understanding of food safety compliance standards relevant to F&B operations.